Will Donald Trump be the last President to receive iconic Vulcain Cricket watch?

Every US President has received a Vulcain Cricket watch ever since Harry Truman purchased a gold version of the watch.

Will Donald Trump be the last President to receive iconic Vulcain Cricket watch?
Following a tradition that began with Harry Truman, President-elect Donald Trump will receive a mechanical Swiss-made timepiece for his inauguration, even as the producer of the watch cuts more than half of its staff to deal with an industry downturn.

Almost every US President has received a Vulcain Cricket as a gift ever since Truman purchased a gold version of the mechanical alarm watch while living in the White House, according to the watchmaker. Although Trump will receive his watch, the future of the tradition is in question, as a steep downturn in the Swiss watch industry has forced Vulcain to cut seven of its 12 positions.

“We’re small and we’re struggling as we also compete with the big players who have more brand recognition,” said Daniel Wechsler, Vulcain’s vicepresident of sales and marketing. “Without much fat on the ribs to weather such times, smaller brands take a bigger hit.”

Cricket sound Vulcain, founded in 1858, produced the first wristwatch with a reliable mechanical alarm in 1947. The Cricket name came from the shrill metallic sound it makes, and the watch sells for about $6,970. The brand makes about 3,000 watches a year.

Both Dwight Eisenhower and Lyndon Johnson would wear their Crickets frequently while in office. The Secret Service occasionally mistook Truman’s alarm for a bomb, according to the watchmaker.

Wechsler said Vulcain’s presents have never been returned. Instead, Vulcain’s headquarters, nestled in the Jura mountain town of Le Locle, features an exhibit of thank-you notes and photos from the presidents.
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