Will cars in the future look different? Find out what luxury car company heads have to say

With self-driving tech, hybrid options and artificial intelligence, your future luxury car will be driven differently. But will it look more unique? We talk to three luxury car company heads to find out

Joe King, Head, Audi India The Audi Prologue Concept car has a large radiator grille that has been widened much more, positioned lower than today’s production models. Its strong horizontal effect has powerful dynamics. The cross bars have a diamond pattern, and their ends are split.

‘ Roland Folger, Managing Director, Mercedes Benz India We showcased the Intelligent Aerodynamic Automobile in the 2015 Frankfurt Motor Show. Inside the Concept car, the design line of the S-Class and S-Class Coupé continues, offering new touch-based functions. It’s what the interior of a business saloon might look like in the future — fascinating and technically sophisticated. The vehicle’s elegant side view combines long basic volume with highly-pronounced wheel arches. The sporty front of the car boasts a striking ‘shark nose’ profile. The rear end also presents a clear-cut appearance. Like the front grille, horizontal louvres lend structure to the shape of the rear end. An illuminated ring running around the rear end adds the finishing touch.


Image: BCCL/ Roland Folger

Pavan Shetty, Director, Porsche India The Mission E concept includes integrated aerodynamics, allowing for the body’s full flow-through design, two counter-opening doors as well as new matrix LED headlights. With the concept, Porsche also shows the opportunity of replacing traditional side mirrors with inconspicuous cameras. Inside, Mission E balances traditional Porsche principles with the future: openness, purist designs, clean architecture, driver orientation and everyday practicality. Every Porsche reflects one thing above all else — emotional sportiness — which is in line with the brand’s world-renowned iconic design.



Image: BCCL/ Pavan Shetty