Where Abhishek Bachchan invests his money: Father Amitabh's financial advice and his own wealth building ideas

At a time when many celebrities back brands for visibility, Abhishek Bachchan says his money follows belief, not hype. Speaking at the ET Now Global Business Summit 2026 in New Delhi, he opened up about how his approach to investing is shaped by old family values and very regular, everyday habits. From real estate to hot sauce and food delivery apps, his portfolio reflects what he personally trusts and uses.

The Lesson From Amitabh Bachchan

Abhishek admitted that his father’s thinking has stayed with him. “My father is a believer in real estate, I think there is that old thought zameen hai to sab theek hai, you know, so that partially is there. I used to invest a bit in gold, thank god and then my wife’s like what about silver,” he said at the summit.

That one line more or less explains the base of his strategy. Tangible assets first. Land. Property. Precious metals. He has continued to invest in real estate over the years, with property holdings in Mumbai reportedly estimated at around Rs 219 crore, according to Square Yards data. It is old school in many ways. But he has not stopped there.

Only Invest In What You Use

Abhishek made it clear that familiarity drives his decisions. “A lot of my investing, the products that interest me are predominantly of the fact that I use them or not and that’s generally been that starting point for me,” he explained.

The same thinking applies to endorsements. “I understand that as a film actor, it is part and parcel of the job, you are an actor, you endorse a brand, you leverage your celebrity status to whatever degree, but for me I find it uncomfortable and unnatural and almost deceitful if I actually don’t use the product.”

He added, “For me my first criteria if a proposal came to me to be a brand ambassador would be — will I use the product if I don’t already.”

He even pointed out that long after brand contracts ended, his habits did not change. “20 years later I still wear Omega watch, when I used to work with Ford, I used to drive a Ford car. Still have an Idea mobile number, I use Motorola phone, Amex as my credit card… So for me it has to be that I feel it will be dishonest of me to sell a product if I don’t use it myself.”

Sports, Startups And A Safety Net

His investment in Naagin Sauce began casually. “It came across my table by chance. I tasted it and loved it. I used it a lot and eventually contacted the people behind it, asking, ‘Can I get involved?’ They were looking at their first round of funding, and I came on board as a strategic partner. It’s a matter of great pride for me because it’s doing exceedingly well.”

A shortage of that same sauce led him toward quick commerce platforms like Swiggy and Zepto. He shared, “So I called up Swiggy one day and asked, ‘Guys, you deliver this to me every morning. Can I invest in you?’ I spend so much money on those companies for their services that I feel they should give back a bit. Then I try investing in them and make some money off them.”

It was not a boardroom pitch. It was a customer turning into an investor.

Beyond food and tech, Abhishek owns the Pro Kabaddi League team Jaipur Pink Panthers and is co-owner of Indian Super League club Chennaiyin FC. He has also backed Vahdam Teas alongside Sachin Tendulkar.

He has often said that early in his career he did not want to depend only on films for income. The industry can be unpredictable. So he built parallel income streams. His advice to entrepreneurs was simple: “If you can’t afford it yourself, don’t get into it.”