When Roohi Jaikishan hosted a party to launch H&M's Conscious Exclusive 2017 collection

Fashion retail giant, H&M, launched their Conscious Exclusive 2017 collection this week at their store in High Street Phoenix, Mumbai. The event was marked by a breakfast hosted by fashionista and art purveyor, Roohi Jaikishan.

This collection takes the philosophy of healthy living up a notch, incorporating the belief in sustainable fashion. Roohi Jaikishan, who follows the same mantra in her life, celebrated this collection along with her friends.

Roohi's philosophy is simple: a healthy diet isn't just restricted to what we eat, it also extends to how we live. The ultimate goal is to be more responsible about what goes inside our closet and what goes on our plate.

Where sustainable fashion meets healthy foods, this breakfast party was a great way to encourage a healthier and more eco-friendly lifestyle in general — food as well as life.

Scroll down to take a look at the celebrities who joined Roohi for the event:


Avanti Birla looked chic at the event. (Image: BCCL)


Haseena Jethmalani's powder blue shirt and sunnies made for an interesting look. (Image: BCCL)


Singer Kanika Kapoor looks radiant as ever. (Image: BCCL)


Pratima Bhatia's animal print dress and red nails make for a winning combination. (Image: BCCL)


Farah Oomerbhoy looks gorgeous in beige and gold. (Image: BCCL)


Siblings Anindita and Arundhati De flaunting the right summer trends at the event. (Image: BCCL)