Jeweller Ashok Minawala learnt the correct way to pronounce names of many premium brands after going international

The spark to learn is not lost on Ashok Minawala. The jeweller, self-admittedly, used to think that he knew all there was to know about the business. But that was until he went international.

Moderating a session at an event recently, Minawala said he got a reality check at the peak of his career about window displays by an international brand. It changed his idea of the bauble business.

“They said that a window display should be treated like taking a family photograph. The products should look just like how people would in a family picture,” he said. That’s not all.

The eager-to-learn Minawala said he also learned the correct way to pronounce names of many premium brands, again, thanks to them.