When former CEO Kalanick's trial-and-error approach led to success of Uber Eats
Uber is banking on its Eats vertical to increase the company’s valuation.

Before zeroing in on food, Uber tried to leverage its vast logistics network to peddle consumer goods like deodorant and diapers. The pilot project did not take off. However, the law of averages soon worked in favour of former CEO Travis Kalanick’s trial-and-error approach. On the day of its launch in August 2014, Uber Eats née Fresh sold hundreds of meals in an hour in downtown Los Angeles, much more than the eight deodorants it sold in a day.
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