#WhatsYourName: Coffee and social media are a mug’s game

Though the catchline, ‘A lot can happen over coffee’, belongs to another brand, its validity was reiterated this week when a photograph of three names written on the paper coffee cups of an international brand — which, coincidentally, is running a #WhatsYourName campaign — led Delhi Police straight to the man at the top of its Most Wanted list.

Nabbed from his hideout in Gurugram, the notorious gangster Jitender Maan alias Gogi was finally run to ground, it seems, by his predilection for coffee and social media, as his gang member’s post of the photo percolated down to the cyber police. The incident serves to reiterate that first and foam-most, addiction to both is a mug’s game, and second, that crema does not pay.

That the gang member who ordered the three cups thought nothing of giving his fugitive capo(ccino)’s name to a barista and posting the photo on social media is also curious, considering they had supposedly bean on the run.


Were they mocha-ing our worthy law enforcement officials? Was it a case of excessive freedom of espresso(n)?

Perhaps the don himself told his minion to go froth and order, inspired by Bob Dylan’s famous “One more cup of coffee for the road/ One more cup of coffee ’fore I go….”

Since Gogi has been caught after four years on the run, for the police it was obviously a case of better latte than never.