What’s in an acronym?

by Delshad Irani


Yummies or young urban males are twenty-something men who take as long as their girlfriends to get ready for work or a night out. They know their Gucci from their Prada and aren’t afraid to show it and spend it.

Muppies are Yuppies 2 . 0 ( you ng u rb a n professionals) who harbour dreams of setting out on their own. Job satisfaction is more important than heavy bonuses and a corner office for them. And they do it all while sipping craft beer and #savingtheworld, one organic egg at a time.

Yeppies are young, experimenting perfection seekers who spend countless hours browsing life choices, potential mates and their ideal mobile matches before deciding on one, if at all.

DINKs or dual income, no kids, this leaves plenty to spend on 3D TVs, weekend getaways and gourmet dinner nights.

SKIPPYs are school kids with purchasing power. They are armed with their parent’s credit cards. A few quick swipes on their iPhones and check out.