Weaving innovation into bed & bath solutions is Creative Group's A-Game

With over three decades in the home textiles and garment industry, the Creative Group has earned a reputation for innovation.

Equipped with world-class infrastructure, the group manufactures bed, bath and top-of-bed solutions that keep pace with ever-changing global trends. The group also specialises in manufacturing high-fashion clothing for men and women.

Innovation is the prime focus and is at the heart of everything done across all verticals of the business.


Arunanshu Agarwal and Vishwanshu Agarwal, the young directors of Creative Group, have been instrumental in strategising, guiding and making sure that the businesses reach new heights. Both are closely involved in charting new directions and extending the group’s reach globally and within India.

With 22 factories spread across six locations and more than 15,000 dedicated employees, the Creative Group exports to more than 60 countries to reputed brands, labels and retailers. With leading brands in the country, like Portico and Mystere Paris, and international brands like Art & Eden, Tracy Rees, Cooper & Ella and Robert Graham, the group does business of more than ₹1,500 crore annually. The company also has a large logistics operation in the US, which further strengthens its commitment towards continuous growth.

Arunanshu Agarwal says, “India is waking up to a new dawn brimming with opportunity. In a borderless economic world, rapid changes and innovation will dictate the way business is done. The Creative Group is well poised to take advantage of the emerging opportunities by leveraging its skills, experience and infrastructure.”.