‘We want food that doesn’t leave huge carbon footprint...’ Virat-Anushka turn investors for plant-meat brand, Blue Tribe Food

The popular power couple has followed a meat-free diet for years.

By ET Online | Updated: Feb 08, 2022, 02.38 PM IST

The collaboration with Blue Tribe is a step to tell people how they can be more conscious and leave less impact on the planet by switching to a plant-based diet, said Sharma.

In 2017, Anushka Sharma was named PETA’s 'Person Of The Year', and the actress is very dedicated to living a cruelty-free, and planet-friendly lifestyle. The 33-year-old actress, with her husband and ace cricketer, Virat Kohli, recently endorsed and invested in Blue Tribe Food– a home-grown plant-meat brand that offers consumers a simple switch from animal protein to plant-based and clean eating, which in turn helps the planet.

Sharma and Kohli, one of the most popular power couples of India have followed a meat-free diet for years, and have found plant-based meats to be a revelation. Talking about this venture, Anushka Sharma said, "Virat and I have always been animal lovers. It's been years since we decided to adopt a meat-free lifestyle. The collaboration with Blue Tribe is a step to tell people how they can be more conscious and leave less impact on the planet by switching to a plant-based diet. We hope that more people would like to understand the need for it and thus, help the planet and the life in it.”

The actress further added that she and her husband are foodies and want to enjoy the kind of food they love without leaving a huge carbon footprint.

She said that she knows that a lot of people feel the same way. That is why she believes, that if we can have a lower dependence on meat, without short changing our taste buds, there is potential for a planet-changing impact. “This is where Blue Tribe is proving to be a gamechanger, striking a perfect balance between food that's really tasty and good for the planet." Virat Kohli added.

Blue Tribe offers a range of keema, sausages, and momos, without sacrificing the taste and indulgence of meat. For the uninitiated, plant-based meats utilize food science and ingredients made from widely consumed crops such as yellow peas and soya bean, to provide the sensory and cultural experience as meats.

Kohli and Sharma are skilled at running businesses as their previous investments have proved. Each of them have their own fashion brands - Kohli has Wrogn while Sharma runs Nush. Apart from that, the couple have also invested in Digit - a Pune-based general insurance company, started by Kamlesh Goyal.

Anushka Sharma Turns 30: 7 Times She Opted For Unorthodox, Quirky Roles

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Actress, producer and entrepreneur Anushka Sharma is ushering in her 30th birthday today. In 2010, Sharma debuted in Bollywood with Aditya Chopra's 'Rab Ne Bana Di Jodi' opposite Shah Rukh Khan, and since then has been popular for her unconventional on-screen choices.

Sharma, who popped a decade in Bollywood last year, has earned gallons of success and millions of fans during her career.

On the actress-turned-producer's 30th birthday, here's a round up of 7 movies where she opted for an unorthodox, offbeat role.