Watch: Lucknow slum kids’ Sabyasachi-inspired bridal viral video wins over internet; designer reacts

A heartwarming moment emerged when a group of underprivileged children from a Lucknow slum recreated a bridal campaign by renowned fashion designer Sabyasachi Mukherjee. The video, which quickly gained attention online, showcased the children's creativity and resourcefulness, leaving the fashion world in awe.

Inspiration Behind the Project

The video was shared by Innovation For Change, a Lucknow-based NGO that works with over 400 slum children, providing free education and opportunities for creative expression. In the viral video, the children recreated Sabyasachi's ‘Heritage Bridal’ collection, wearing dresses made from donated clothes. The garments were carefully designed by the children themselves, who used their ingenuity to transform old clothes into beautiful bridal wear.

On Instagram, Innovation For Change explained, "These kids come from extremely poor and helpless families. They create designer dresses through their creativity by sorting out clothes they receive from locals and people in the neighborhood. After watching Sabyasachi's latest video, they were inspired to recreate something similar."


The children, aged 12 to 17, not only designed the dresses but also took charge of filming the video. The 15-year-old filmmakers from the group worked on developing their camera skills, capturing the moments of the models confidently strutting in their homemade bridal pieces. The NGO expressed their pride, noting that the young filmmakers are working hard to refine their craft, with this video being a significant milestone.

Sabyasachi's Heartfelt Appreciation

Sabyasachi, impressed by the initiative and creativity of the children, reposted the video on his Instagram, sharing his appreciation with a heart emoji and captioning it, "And the winner is...". The designer's gesture garnered attention from celebrities and social media users alike. Actress Aditi Hydari was among those who applauded the efforts, dropping a heart emoji in the comments. Other viewers celebrated the project’s inclusive message, with one commenter stating, “This is a wonderful example of inclusivity.”


The video’s success highlighted not only the fashion creativity of these young talents but also the social impact of such initiatives. The NGO behind the project emphasized the importance of respect and recognition for the children, adding, "These kids are from slums, and they made these dresses from old clothes—this is a big deal. Please respect them."

As the video continued to gain momentum, reactions flooded in. One viewer commented, "Such a beautiful portrayal of Indian bridal beauty, reminding us that elegance and grace aren’t defined by labels or class, but by the spirit and authenticity each person brings." Another wrote, “These teens are models in their own right. The exposure they’re getting is invaluable.”

This project highlights not only the immense talent of underprivileged youth but also the power of creativity to break barriers.