Virat’s NETFIT Video inspires you to lace up and run!

Do you know, the right shoes are one of the most crucial gears required for running? Sports and lifestyle brand PUMA’s Laced Up campaign is focussing on changing how shoes are laced and how they can contribute significantly to your running experience.

Virat Kohli is a known fitness freak and is seen running in PUMA’s NETFIT video donning the Wide Foot lacing style and inspiring everybody on the street. From boys to girls, all are mesmerized and join him in running. Virat has been chosen as the face of the campaign because of his superb athleticism and penchant for fitness.

NETFIT provides scope for infinite lacing styles as per an individual’s foot type and running style. A few key lacing styles range from Wide Foot, Narrow Foot, Heel Support and Stability besides Standard Lacing.

People have different foot types and running styles and NETFIT addresses this need to deliver greater support on the run and therefore ups your performance.

Every individual is special, his needs and requirements are different. This is the philosophy behind the campaign.




PUMA’s latest shoe offers customised fit and lacing style for professionals and aspiring runners alike. This indeed will give you an edge over other running shoes, as you can lace through the entire upper as per your foot type and see how it boosts your performance and the overall quality of your run.

In today’s world, everyone wants to be fit but either do not have the time for a regular workout, or are simply not aware how and which shoes to pick for running.

PUMA is helping runners get hands-on knowledge to up the quality of their run. They have also installed Lace Labs across shopping malls with treadmills and shoe booths for people to come and be part of the real time experience.

Fitness comes to those who earn it. Virat Kohli is a determined athlete who not only focuses on improving his game but also on staying fit. And Virat’s video just does that – intrigues the runner to join him on the road to achieve the common goal- Fitness. With every step, he pushes himself to conquer every challenge that comes his way.

Check out Virat Kohli unleash his commitment to sport and fitness in this video. Virat has also shared the video on his Instagram handle and is already getting the hits! So whatever you do or wherever you are, simply lace up and run!

Log on here for details and get #LacedUp already!