Vinod Kumar Binny's poster heat in the Delhi winter

No one wants to kill the Golden Goose. With PM Narendra Modi having proven himself to be the content and the style, the warp and the woof, not to mention the ship and the masthead of the BJP, canny party strategists have decided to give him a rest. Instead, the less well-known and less-worshipable Vinod Kumar Binny has been hoisted into the forefront via posters across the New Delhi assembly constituency.

These mysterious posters carry the images of Binny along with Aam Aadmi Party Muffler-in-Chief Arvind Kejriwal to take potshots at the latter while pitching Binny as the man for Delhi’s top job. But here’s the thing: the BJP has denied anyone from the Bharatiya Modi Party being behind the ‘ Binny vs Kejriwal’ campaign. Binny himself — non-shockingly — has denied his role behind the posters pasted across the Capital, including at the BJP’s Delhi unit headquarters at 14, Pant Marg. But no one seems to have considered this ‘Kejriwal vs non-Modi’ campaign for the Delhi polls to be a masterstroke from the Muffler-in-Chief himself. Could the AAP’s earlier strategy of projecting Jagdish Mukhi as the BJP’s chief ministerial candidate have changed? But why Binny? Because the MLA from Laxmi Nagar — billed “talented, honest and stable” on the posters — is an AAP rebel, and no one likes a turncoat. Watch this wall space.