Shoppers Stop MD Govind Shrikhande confident that offline shopping is here to stay

There is no denying the online shopping trend and the fact that it is engulfing traditional shopping practices. But there are many who feel that all is not lost for the brick and mortar stores. Shoppers Stop Limited MD Govind Shrikhande is one of them. While there is no dearth of players arguing that online is already king, he begs to differ.

Speaking at an event in Mumbai recently, Shrikhande shed some light on the distribution of business in both the mediums. “People say online is the future, but the fact is that a big chunk of retail happens in brick and mortar stores, both in the US and in India also,” said Shrikhande.

In fact, he went on to state that the trend will continue for the next couple of years at least, even though he did admit that the future does belong to the virtual world. So, shop till you drop. The store isn’t going anywhere, yet.