Use Uber app and hire a BMW to the polling booth for free

Guess who is offering free rides today? In a bit of opportune marketing, Uber – the smartphone app that lets you order a premium ride (including Mercedes and BMWs) – is cashing in on poll fever by providing free transport to and from the voting booth today.

An inaugural promotional activity, the offer coincides with the brand’s official launch in Mumbai. Uber’s been quietly testing in the city for the last month and had this strategy in mind all along.

“This is an inherently inefficient time for people in the city right now and our goal was to try and see if we could help out,” says Jambu Palaniappan, head of Middle East, Africa, India Expansion, Uber Technologies.