Theek Thaak: A homegrown social-media app that’s making waves
The app promises to showcase independent voices emerging from India’s diverse culture.
By ET Bureau | Updated:
Agencies
The spirit of entrepreneurship runs deep in the 17-year-old Saina Sodhi.
Saina Sodhi is just 17 years old, a student of Millfield School in Somerset, UK. However, despite her young age, the spirit of entrepreneurship runs deep in her.
When TikTok started rising as an impactful social media platform, Sodhi felt the time was ripe for India to have its own TikTok-like phenomenon, one which would promote and showcase the voices emerging from its diverse culture, something that was lacking in TikTok, because of the vastness and the international nature of the app.
So, when the app was banned last year, she was further inspired to produce a homegrown version that can take its place and provide Indian youth with the kind of quality content they were missing. Accordingly, she founded her company, Saina Corporation, which launched its first product , the Theek Thaak app recently.
Theek Thaak aims to be a destination for short form mobile videos. It wants to promote Indian regional artists, to allow them a chance to showcase their creative expression worldwide.
The main features of the app include video editing and uploading tools, live streaming, reactions, social sharing, sounds, geo- location, Theek code scanner, etc, to be accessible to people across the country and overseas. Theek Thaak is available on every phone type, and it can be found on Apple and Android play stores.
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In addition to that, Theek Thaak comes in multiple languages. The application is currently available for use in eight different dialects, but Sodhi wants to further expand its reach, and intends to introduce 12 more regional languages with an app update that is now imminent. She believes that doing so will help her reach more of her target audience.
“ We monetise Theek Thaak with advertisements and other sources, with which users can buy anything from filters to live - streaming stickers. There is also a subscription plan, which allows users to unlock premium features of the app. As social media apps get the newest features, I hope to keep up with those updates, so that Theek Thaak can also deliver in its entirety to the Indian audience. But to be at the same level as TikTok and other similar apps, Theek Thaak needs to be fuelled with funding. The newest version, planned for release in March, will have the most popular features of other social media apps as well, like Snapchat and Insta stories, Theekmojis etc,” Sodhi said.
Protect Your Child From Cyber Risks: Be Wary Of In-App Purchases, Suspicious Links
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Parents are increasingly concerned over the amount of time their kids are spending online and in front of screens during the coronavirus lockdown, in particular the cyber risks they may be unintentionally exposing themselves to.
57 per cent of parents worry that their children may unknowingly access inappropriate information online and use studying as an excuse to access non-educational content, according to a recent survey by OLX India.
Parents are increasingly concerned over the amount of time their kids are spending online and in front of screens during the coronavirus lockdown, in particular the cyber risks they may be unintentio..
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Most have not taken any tangible safety measures to protect their kids from being vulnerable online. While 61 per cent of parents say they actively monitor the content their kids are viewing, especially during the lockdown, 75 per cent of those with teenagers admit to not having put in place any online safeguards.
While educating kids about online safety best practices should be the collective responsibility of parents, schools, the government and internet companies, software company NortonLifeLock has shared a few tips parents can put in place today to protect their child.
Most have not taken any tangible safety measures to protect their kids from being vulnerable online. While 61 per cent of parents say they actively monitor the content their kids are viewing, especia..
Read More
“The virtual playing field comes with risks such as identity theft, cyber bullying, phishing and credit card theft, to name a few,” said Ritesh Chopra, Director, NortonLifeLock India.
It is important to explain to children why they should never share account information. The child’s account might contain valuable personal information and digital data. Plus, it might be tied to a credit card account. They should also understand that there are certain types of information that game companies would never ask for — such as bank account numbers or Social Security numbers.
“The virtual playing field comes with risks such as identity theft, cyber bullying, phishing and credit card theft, to name a few,” said Ritesh Chopra, Director, NortonLifeLock India.It is important ..
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Phishing and other link-based scams are very common, and one never knows who is sending a link, or where it points, until it is too late. If the child receives a link, make sure they understand that the link is coming from a stranger and that opening it could compromise their account.
Phishing and other link-based scams are very common, and one never knows who is sending a link, or where it points, until it is too late. If the child receives a link, make sure they understand that ..
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Developers often offer new in-game items, map packs, and updates for purchase in their store. The child will probably want to buy certain virtual goods or unlock certain levels. If the child is going to make purchases in-app, teach them to only use legitimate markets on the game brand’s platform.
Developers often offer new in-game items, map packs, and updates for purchase in their store. The child will probably want to buy certain virtual goods or unlock certain levels. If the child is going..
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Personally Identifiable Information (PII) is data that could potentially be used to identify a particular individual such as full name, age, email address, credit card number, and more.
Cyber criminals can sell this PII on the dark web or use it to commit identity theft. Have the child use fictional information like that of a favorite comic book hero or movie character. Or simply have them skip the profile-building process completely. Whatever you put in your profile might be publicly available; so, it is important to be careful, especially when it concerns children.
Personally Identifiable Information (PII) is data that could potentially be used to identify a particular individual such as full name, age, email address, credit card number, and more. Cyber crimina..
