The demanding logic of logo-hunters. Yesterday, it was Amazon’s, is your logo the next PC warrior’s target?

Being extremely politically correct — when it suits us — we decided to wait for 10 days before we shared our take on this one. It concerns Amazon changing its new logo earlier this month after many (which in today’s lingo can mean ‘some’) customers insisted the logo resembled Adolf Hitler’s face. Some/many over-caffeinated folks saw the blue strip on top of the smiley face logo — supposed to be an anthropomorphisation of a delivery box with a blue tape on top — looking like Hitler’s trademark moustache over a smirk. The logo had a blue strip, while Hitler had a black moustache, and no neo-Nazi was reported to have sieg heiled the Amazon logo.

But today’s customers must be tougher than they were during the Nuremberg trials. Chaplin’s Tramp just got lucky. So, what next? Any object that some/many think to resemble Mussolini’s pate — shiny, smooth — be given the ‘Off with the head!’ customer feedback? A fresh orange that reminds some/many Americans and international Trump-haters of the Orange One be crushed to pulp? Logo-hunters destroying designs like Apple’s (for showing a half-consumed product!) or Facebook’s (for depicting a turned-sideways vintage firearm!) can bring down capitalism as we show and see it. By the way, is it just us, or do some/many detect a Hindu caste mark above a wry smile in the latest Amazon logo?