The deal is off: Hyundai, Kia no longer in talks with Apple on making autonomous cars

The news wiped about $8.5 bn off duo's combined market value.

ThinkStock Photos
Apple and Hyundai first started talks over a car partnership in 2018, according to sources.
SEOUL: South Korea's Hyundai Motor Co said on Monday it is not now in talks with Apple Inc on autonomous electric cars, just a month after it confirmed early-stage talks with the tech giant, sending the automaker's shares skidding.

Wiping $3 billion off its market value, Hyundai's stock slid 6.2%. Shares in its affiliate Kia Corp, which had been tipped in local media reports as the likely operational partner for Apple, tumbled 15% - a $5.5 billion hit.

The announcement brings the curtain down on weeks of internal divisions at Hyundai Motor Co Group - parent to both automakers - about the potential tieup, with some executives raising concerns about becoming a contract manufacturer for the U.S. tech giant in a tieup reminiscent of electronics firm Foxconn's role in making device for Apple like the iPhone.


"We are receiving requests for cooperation in joint development of autonomous electric vehicles from various companies, but they are at early stage and nothing has been decided," the automakers said on Monday, in compliance with stock market rules requiring regular updates to investors regarding market rumours.

"We are not having talks with Apple on developing autonomous vehicles."

Kia shares had jumped 61% since Hyundai initially confirmed a local media report early in January that Apple and Hyundai were in discussions to develop self-driving electric vehicles by 2027 and develop batteries at U.S. factories operated by either Hyundai or Kia.
ADVERTISEMENT

"Apple and Hyundai are in discussion, but as it is at early stage, nothing has been decided," Hyundai said, before releasing subsequent statements that removed all mentions of Apple but said Hyundai was receiving electric car cooperation requests from parties it didn't identify.

As recently as last week, media outlets including CNBC reported that a deal was close to being finalised. One South Korean report said the two companies were set to sign the deal on Feb. 17.

'AGONISING'
Hyundai is traditionally known for its reluctance to work with outsiders, making engines, transmissions and even its own steel in-house in a vertically integrated supply chain as South Korea's second-largest conglomerate.

ADVERTISEMENT
Although shares in Kia and Hyundai had surged on news of the talks, internal opposition to becoming an Apple contract manufacturer was considerable, according to people familiar with the matter.

"We are agonising over how to do it, whether it is good to do it or not," a Hyundai executive aware of internal discussions on the tie-up told Reuters in January. "We are not a company which manufactures cars for others," he said, speaking on condition of anonymity.

ADVERTISEMENT
Apple and Hyundai first started talks over a car partnership in 2018, another person familiar with the matter previously told Reuters. But progress was hampered by the South Korean automaker's reticence on working with outsiders, the person said.

Reuters reported in December that Apple was moving forward with autonomous car technology and aimed to produce a passenger vehicle that could include its own breakthrough battery technology as early as 2024.

Apple, known to keep product plans under tight wraps, has never acknowledged talks with the automaker about building vehicles, and wasn't immediately available for comment outside business hours in the United States.

Analysts said talks might have collapsed over leaks of the partnership plan to media, or over possible insistence by Apple that Hyundai's role in any tieup would be that of an equipment manufacturer, rather than a strategic partner.

"With numerous news reports over discussions between the two companies, which should have been held to non-disclosure agreements, it would have been uncomfortable" said Kwon Soon-woo, an analyst at SK Securities.

Kevin Yoo, an analyst at eBEST Investment & Securities, said, "It seems clear that Hyundai Motor Group has not been too happy with dealing with Apple ... They made it clear that they do not want to be treated just as Apple's supplier or manufacturer."

From Flying Cars To E-Vehicles, Super Tech That Dominated CES 2021
1/6

The Consumer Electronics Show (CES), an annual tech affair, kicked off 2021 with an astonishing line-up of ingenious updates. We weren't prepared for what the show had in store for us as the event went online this year due the pandemic. Usually a glitzy spectacle held in Las Vegas, the all- virtual -expo left no stone unturned as it came zapping with everything from flying cars to smart masks to innovative home care systems.


With the electric vehicles and flying cars launched at CES, it's safe to say that the future of driving looks brighter than ever.

The Consumer Electronics Show (CES), an annual tech affair, kicked off 2021 with an astonishing line-up of ingenious updates. We weren't prepared for what the show had in store for us as the event we..
Read More

Sure, today flying in a car seems like a dream but the future is full of possibilities, and with what General Motors presented at CES, it's fair to say, you may soon be able to take off in a car. The auto giant introduced the future of transportation with its flying Cadillac - a self-driving vehicle which carries the passenger above land and through the thin air. The single-person car, a VTOL (vertical take-off and landing) drone, can speed up to 55 miles per hour.


The ultra-lightweight flying Cardillac is paired with four rotors, and comes with a 90kWmtoro and a GM Ultium battery pack. It's all-electric and fully autonomous.

Sure, today flying in a car seems like a dream but the future is full of possibilities, and with what General Motors presented at CES, it's fair to say, you may soon be able to take off in a car. The..
Read More

German luxury automotive giant, Mercedes Benz made an impact with its MBUX hyperscreen - a 56-inch sleek screen unit comprising three smooth displays merged together. With an aesthetically pleasing design and easy device controls, Benz upped the game with its hyperscreen. It's by far the most intelligent human-machine interface built by the German carmaker.


The hyperscreen not only adjusts easily to the user but is also interactive through its infotainment suggestions. Its display is powered by 8 CPU cores, 24-gigabyte RAM and 46.5 GB per second RAM memory bandwidth. The multifunctional camera and sensor adapt to the display brightness as per the lighting conditions.

German luxury automotive giant, Mercedes Benz made an impact with its MBUX hyperscreen - a 56-inch sleek screen unit comprising three smooth displays merged together. With an aesthetically pleasing d..
Read More

German luxury vehicles giant, BMW gave us a glimpse of its next-generation iDrive infotainment system, all set to launch on the new iX electric SUV debuting late 2021. iDrive, which was launched in 2001, appearing for the first time in the E65 7 Series, has kept its control dial that rotates and can be tapped, pushed and pressed.


For the iX, the current model comes with touch-sensitive icons with a single large panel bosting two displays for maps, media, driver information among other things.

German luxury vehicles giant, BMW gave us a glimpse of its next-generation iDrive infotainment system, all set to launch on the new iX electric SUV debuting late 2021. iDrive, which was launched in 2..
Read More

Intel-owned Mobileye announced updates for use in autonomous vehicles. The company said that by 2025, it wants to move towards using its radar-based technology and single lidar sensor per vehicle in a bid to lower autonomous driving expenses. It plans to tap sensors from Luminar Technologies Inc for a planned fleet of so-called robotaxis, which are commercial vehicles meant to carry passengers. Starting 2022, the robotaxis, combined with four Luminar units each, will roll out in at least eight different cities, Mobileye CEO Amnon Shashua informed during a Q&A session at CES 2021.


The consumer system 2025 will have a single lidar unit with the entire vehicle covered with cameras and a new radar-based system which is being developed by the company.

Intel-owned Mobileye announced updates for use in autonomous vehicles. The company said that by 2025, it wants to move towards using its radar-based technology and single lidar sensor per vehicle in ..
Read More

With a teaser image, General Motors announced two new versions of the Chevy Bolt that will arrive next month. The cars will have the company's advanced driver assistance system, Super Cruise, similar to Tesla's Autopilot. The Super Cruise uses radar, cameras, LIDAR mapping data and a driver monitoring system.


The cars will be updated versions of the Bolt -,which was launched in 2017, and Bolt Electric Utility Vehicle (EUV). The new models will flaunt sharper look and adjustable cruise control among other interesting features.

With a teaser image, General Motors announced two new versions of the Chevy Bolt that will arrive next month. The cars will have the company's advanced driver assistance system, Super Cruise, similar..
Read More

Download
The Economic Times Business News App
for the Latest News in Business, Sensex, Stock Market Updates & More.
READ MORE
ADVERTISEMENT

READ MORE:

LOGIN & CLAIM

50 TIMESPOINTS

More from our Partners

Loading next story
Business News › Magazines › Panache › The deal is off: Hyundai, Kia no longer in talks with Apple on making autonomous cars
Text Size:AAA
Success
This article has been saved

*

+