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Tell me a story: Zirca Digital Solutions boss reads 3 books at a time

Neena DasGupta counts 'Cinema Paradiso' among her favourite films.

By , ET Bureau |
Agencies
Neena DasGupta loves going on road-trips.
Neena DasGupta, CEO, Zirca Digital Solutions counts Gabriel Garcia Marquez, Orhan Pamuk and JM Coetzee among her favourite authors. The top boss is also a fan of Jazz and Indian Classical music.

Here are a few of a favourite things.

Travel
The mountains beckon. I take a road trip every year somewhere within India. I love Spiti Valley and all of Himachal, Uttarakhand, Arunachal Pradesh and Sikkim.


Gadgets
iPhone, iPad and Apple Watch as they work with each other seamlessly.

Book
I read three books at a time. I read a lot of Indian authors as well as the work of Gabriel Garcia Marquez, Orhan Pamuk and JM Coetzee.

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Movie
The movies that I love range from crossover cinema to comic capers. One movie I can watch anytime is 'Cinema Paradiso'.

Music
Jazz and Indian Classical. Estas Tonne, Norah Jones, Herbie Hancock and Rashid Khan are some of my favourite artistes.

Fitness
Yoga thrice a week. The rest is all about food control.
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Sight, sound, smell, touch or taste — marketing heavyweights at the inaugural session of Brand Equity - Global CMO Diaries shared which of their five senses takes the lead and why.

Sight, sound, smell, touch or taste — marketing heavyweights at the inaugural session of Brand Equity - Global CMO Diaries shared which of their five senses takes the lead and why.
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“Audio is one sense that’s always been sharper and more developed than the others [for me]. Right from childhood, I was surrounded by musicians — my mom was a very good singer, both my sisters were very good musicians and my dad used to play the tabla — so I developed a natural passion and affinity for music. My weakest sense is, however, difficult to say. I think [for me] sound is at a different level and all my other senses are one level lower.”
Raja Rajamannar CMO, Mastercard “Audio is one sense that’s always been sharper and more developed than the others [for me]. Right from childhood, I was surrounded by musicians — my mom was a very go..
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Deepali Naair
Director, Marketing, India & South Asia, IBM

“My sharpest sense is my sight. I can spot an alignment difference or a logo colour and font difference in creatives within seconds. My teams have always used this to their advantage by showing me the brand creatives, even if the final approval authority has been delegated to them. My least sharp sense would be my hearing. I am not a person for podcasts. They don’t hold my attention.”
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Chris Galea
Regional business director, McCann Worldgroup Asia Pacific

“Taste is probably my strongest sense. I am particularly sensitive to the taste of every single morsel of food on my plate. The same cannot be said about my hearing. I spend too long listening to music. I also spend quite a lot of time scuba diving when on holiday, because of which my auditory faculties aren’t that great. Thankfully, I am not hard of hearing yet.”
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Asha Sekhar
Chief digital officer, India & South West Asia, Coca-Cola India

“My taste before and after food. When I’m hungry, it’s the sharpest and the weakest after my stomach is full.”
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