Talk politics with FMCG heiress: Top honcho's daughter wants to educate millennials through Instagram

FMCG honcho Sanjiv Mehta can fluently talk consumers, soaps and shampoos. His daughter Roshni’s areas of interest, however, couldn’t be further removed. The 24-year-old has chosen to study public policy and politics, while pursuing her Masters at Harvard.

But what’s more interesting is the information platform she runs on Instagram, named ‘Indian Politalk’. It’s her attempt to “make politics more accessible for the millennial Indian, curating bite-sized content in clear layman terms on Instagram”. And why Instagram? Because it’s where the average millennial spends hours consuming content, she feels.

Motivating her to create this platform have been her own experiences. “As an NRI growing up abroad for most of my life, I had no exposure to Indian politics, and getting a grip on this without sounding absolutely clueless and unaware seemed too overwhelming for me. It was only when I moved to India in 2016 to work for the government, did I make sense of this complex democracy,” she says.