Taking the 'flywheel' to success: How Jim Collins helped Bezos become a billionaire

Jim Collins’s 'Good to Great' also helped Jeff Bezos on his road to success.

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Jeff Bezos (R) may be worth $115 billion today but life would have been very different for the Amazon founder if not for Jim Collins’s (L) book 'Good to Great'.
Jeff Bezos may be worth $115 billion today but life would have been very different for the Amazon founder if not for a book — Jim Collins’s 'Good to Great' — published in October 2001. The lessons Bezos took from it had a monumental impact on Amazon’s trajectory.

In a recent podcast, author Collins recalled how Bezos called him for advice in the wake of the 2000 dot-com bust when Amazon was struggling to turn a profit. When Collins met Bezos’s executive team, he took them through the learnings from his book, namely the flywheel — the idea that each part of the business reinforces and accelerates the other parts. “Now the wonderful thing about great students, and Jeff Bezos and company are really thoughtful smart people, is they take an idea even further. So, they took the flywheel and they said we’re going to make the flywheel ours,” he recalled, explaining how Amazon turned its first profits soon.

Jack Ma, Bezos, Travis Kalanick: Top Bosses Who Promoted Hostile Work Culture
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Being an industry leader is not child's play. Apart from taking one's business ahead and dealing with the complications that come along with it, inculcating a healthy work culture is also extremely important.

Recently, Alibaba Group boss Jack Ma received flak on social media for promoting a 12-hour-a-day and six-days-a-week work routine for success. However, he isn't the only one who, in an effort to be on the top, ended up promoting a hostile work culture.

Here's a look at some top bosses who haven't been appreciated for their leadership qualities.

(In pic from left: Jeff Bezos, Jack Ma, Travis Kalanick)

Being an industry leader is not child's play. Apart from taking one's business ahead and dealing with the complications that come along with it, inculcating a healthy work culture is also extremely i..
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Jack Ma recently faced flak for his blog post endorsing the tech industry's overtime culture.

The 54-year-old encouraged employees to embrace the overtime culture if they wished to flourish in the tech world. He was also known to dismiss people expecting a typical, eight-hours-a-day work routine.

Earlier, China's richest man said that people who can stick to a hectic schedule are the ones that have found their passion beyond monetary gains.

Jack Ma recently faced flak for his blog post endorsing the tech industry's overtime culture. The 54-year-old encouraged employees to embrace the overtime culture if they wished to flourish in the te..
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Tesla CEO Elon Musk is known for his temper outbursts, and his 'rage firings' have often made headlines. The 47-year-old, whose employees have reported incidents of extreme yelling, allegedly fires any employee who comes his way on a bad-temper day.

Earlier this month, Musk reportedly pushed a former employee who was saying goodbye to colleagues after having resigned from the company.

In another example, it was reported last December that the auto giant's employees were asked not to walk past Musk's desk in case it ruined their career.

Tesla CEO Elon Musk is known for his temper outbursts, and his 'rage firings' have often made headlines. The 47-year-old, whose employees have reported incidents of extreme yelling, allegedly fires a..
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Amazon CEO Jeff Bezos is known for his cut-throat management style as much as he is known for being the world's richest man. The top boss doesn't mince his words, and the e-commerce giant has gained a reputation for having a ruthless work culture.

As a leader, the 55-year-old is reported to be a difficult-to-please boss - who is easy to agitate. Stories of his comments including, "I'm sorry, did I take my stupid pills today?" and "Why are you ruining my life?" have often made it out of Amazon's office.

Bezos has reportedly been this way from the start. In 1997, three years after launching the company, in a letter to the shareholders, he had revealed that while interviewing prospective employees he always tells them, “You can work long, hard, or smart, but at Amazon.com you can't choose two out of three.”

Amazon CEO Jeff Bezos is known for his cut-throat management style as much as he is known for being the world's richest man. The top boss doesn't mince his words, and the e-commerce giant has gained ..
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In 2017, Uber co-founder Travis Kalanick was forced to exit from the company. The decision was made after he was accused of sexual harassment by an ex-employee, Susan Fowler. But Fowler's account of her time at the company was just a trigger that led to a chain of reactions including complaints of a ‘toxic bro culture’ at Uber.

Soon stories highlighting the unhealthy, sexist work culture that had flourished for years under Kalanick made headlines.

In 2017, Uber co-founder Travis Kalanick was forced to exit from the company. The decision was made after he was accused of sexual harassment by an ex-employee, Susan Fowler. But Fowler's account of ..
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Uber's former Chief People Office Liane Hornsey was forced to leave the company in July last year on grounds of poor management of discrimination complaints filed within the company.

Ironically, Hornsey was Uber's spokesperson on diversity and discrimination. She was also accused of making derogatory comments against the global head of diversity and inclusion.

Uber's former Chief People Office Liane Hornsey was forced to leave the company in July last year on grounds of poor management of discrimination complaints filed within the company. Ironically, Horn..
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