Survey shows Microsoft India as country's most-attractive employer, Samsung and Amazon follow
Other cos in the top 10 include Infosys, Mercedes-Benz, and IBM.
By Glynda Alves, ET Bureau | Updated:
AFP
Microsoft takes the top spot as India’s most attractive employer brand. Samsung India (runner-up) and Amazon India (2nd runner-up) also recognized for excellence in employer branding.
Randstad Employer Brand Research (REBR) 2020 revealed that employees seek work-life balance, attractive salary & benefits and job security. 69% of the survey respondents indicated that they stayed with their employer in the past year and 81% agree that non-monetary benefits are equally important when choosing an employer
The annual employer brand research, based on perceptions of the general audience (students, employed and unemployed workforce) has been conducted by Randstad, the global leader in the HR services industry.
Work-life balance paramount
This year, it is interesting to note that there are no gender differences in the top two EVP drivers. Both male and female respondents attributed equal importance to work-life balance (43%) and attractive salary and employee benefits (41%) as key factors while choosing an employer. However, more men (40%) considered job security as a key factor while choosing an employer than women (39%).
A higher percentage of male respondents (36%) also accorded more importance to career progression opportunities compared to their female (33%) counterparts.
38% of Gen Z’s (18-24 years) are looking for good training opportunities from their employer, while 34% of the Millennials (25-34 years) are attracted to forward-thinking and tech-savvy organizations and deem the use of latest technologies as a very important attribute. 46% of Gen X’s (35-54 years) find good work-life balance a very important pull-factor towards an employer, whereas 32% of the Boomers (55-64 years) find a convenient location as the key factor.
Switchers, Stayers and Intenders In Focus
69% of the survey respondents mentioned that they stayed with their employer in the past year and 43% mentioned that they plan to change their employer within the next year. Work-life balance emerged as the top factor for stayers (45%) while 71% of switchers and intenders mentioned that they changed their employer or plan to do so shortly because of a lower salary compared to elsewhere. 35% of the survey respondents who left their previous employer received a salary increase between 1% and 10%. 81% of the respondents find non-monetary benefits like company phone/car, childcare services and support, flexible working hours etc. important.
Top 10 most attractive employer brands in India for 2020:
Randstad Employer Brand Research (REBR) 2020 revealed that employees seek work-life balance, attractive salary & benefits and job security. 69% of the survey respondents indicated that they stayed with their employer in the past year and 81% agree that non-monetary benefits are equally important when choosing an employer
The annual employer brand research, based on perceptions of the general audience (students, employed and unemployed workforce) has been conducted by Randstad, the global leader in the HR services industry.
Work-life balance paramount
This year, it is interesting to note that there are no gender differences in the top two EVP drivers. Both male and female respondents attributed equal importance to work-life balance (43%) and attractive salary and employee benefits (41%) as key factors while choosing an employer. However, more men (40%) considered job security as a key factor while choosing an employer than women (39%).
A higher percentage of male respondents (36%) also accorded more importance to career progression opportunities compared to their female (33%) counterparts.
ADVERTISEMENT
What do potential employees want by generational profile 38% of Gen Z’s (18-24 years) are looking for good training opportunities from their employer, while 34% of the Millennials (25-34 years) are attracted to forward-thinking and tech-savvy organizations and deem the use of latest technologies as a very important attribute. 46% of Gen X’s (35-54 years) find good work-life balance a very important pull-factor towards an employer, whereas 32% of the Boomers (55-64 years) find a convenient location as the key factor.
Switchers, Stayers and Intenders In Focus
69% of the survey respondents mentioned that they stayed with their employer in the past year and 43% mentioned that they plan to change their employer within the next year. Work-life balance emerged as the top factor for stayers (45%) while 71% of switchers and intenders mentioned that they changed their employer or plan to do so shortly because of a lower salary compared to elsewhere. 35% of the survey respondents who left their previous employer received a salary increase between 1% and 10%. 81% of the respondents find non-monetary benefits like company phone/car, childcare services and support, flexible working hours etc. important.
Top 10 most attractive employer brands in India for 2020:
- Microsoft
- Samsung
- Amazon
- Infosys Technologies
- Mercedes-Benz
- Sony
- IBM
- Dell Technologies Ltd
- ITC Group
- Tata Consultancy Services
ADVERTISEMENT
Remote working and the Covid-19 lockdown has completely reshaped the way companies operate or hire new talent. A lot of companies are opting for video or phone interviews in lieu of the traditional interview. So how does one impress a potential new boss when interviewing from home? Here are a few tips:
Download
The Economic Times Business News App for the Latest News in Business, Sensex, Stock Market Updates & More.
The Economic Times Business News App for the Latest News in Business, Sensex, Stock Market Updates & More.
ADVERTISEMENT
