Subramanya SV, Anand Dalmia quit successful careers in venture capital and investment banking to start Fisdom

Subramanya SV (Subu, as he is referred to commonly) and Anand Dalmia started Fisdom around three years ago after a successful stint in venture capital and investment banking respectively.

Subramanya was managing director of Bessemer Venture Partners, a global venture capital firm. He led the firm’s investments in technology startups.

Dalmia, on the other hand, spent a decade in investment banking in UBS, Macquarie and Avendus. He was involved in several large buyouts of IT services firms.


They came together in late 2015 and decided to start Fisdom. Having known each other for more than a decade was a big help in starting their working relationship.


At Bessemer, Subramanya realised that India was at the cusp of a long-term trend of business models being disrupted due to internet adoption. He decided to quit his VC role and decided to give a shot at building a company that leverages this long-term trend.

Dalmia hails from a business family where he was expected to run a business — big or small. The itch to do something on his own found a match in Subramanya’s plans. The duo, having worked in financial services for most of their careers, decided to start Fisdom with the mission of making financial products simpler, more accessible and trustworthy.

Today, Fisdom serves more than 1,50,000 customers across 800 cities of India through their mobile apps.

Customers can transact in a variety of financial products like mutual funds, life insurance, pension funds, gold and more on the platform. Their aim is to build the largest digital financial services platform in India.