Style meets craftsmanship: All-new Vespa 946 Christian Dior scooter will launch in spring 2021

Founded in the same year, in 1946, the Italian brand Vespa and the Parisian couture house Christian Dior are linked by more than just a coincidence in their origins. The two iconic brands have collaborated and launched the Vespa 946 Christian Dior scooter with subtle graphic lines paying tribute to the heritage of the two houses.

A contemporary version of the iconic Vespa 946 – presented in 2012 in Milan and recognised for its elegant, streamlined curves and technological innovation – the new model was designed by Maria Grazia Chiuri, Creative Director of Dior women’s collections. The scooter is made in Italy, adhering to the exacting standards, commitment and precision of a couture atelier.

She says, “I was very excited about this project with Vespa. For me, Vespa is linked to my city, Rome. It’s linked to the freedom to move around the city with ease, like in the film Roman Holiday (1953), which has left that extraordinary image of Audrey Hepburn clinging to Gregory Peck on a Vespa forever etched in our collective memory.”


Michele Colaninno, CEO of the Immsi Group and Piaggio’s Chief of Product and Marketing Strategy, said, “In these unprecedented times, it is great to be able to dream of a better future. Today, like yesterday, we have gone through a dark period and now we are joining forces to share some joie de vivre through a combination of style and craftsmanship.”

Pietro Beccari, Chairman and CEO of Christian Dior Couture, added “This collaboration with Vespa pays tribute to the incomparable charms of the Italian Riviera which so fascinated Christian Dior in his time. The Dolce Vita lifestyle never ceased to infuse its elegant spirit into his haute couture models.”

Echoing the design of the saddle, a top case patterned with the Dior Oblique motif – designed by Marc Bohan in 1967 – is specially designed to be fixed on the luggage rack, adding a distinctive allure. A helmet adorned with the same iconic motif rounds out the unique range.

Symbols of escape to new horizons, these limited-edition creations will launch in spring 2021 in Dior boutiques around the world and subsequently in a selection of Piaggio stores. The accessories, including the helmet and top case, will be available exclusively in Dior boutiques.

VESPA 946
The Vespa 946 was launched in 2013. It is an innovative product which takes inspiration from the Vespa prototype MP6 produced in 1946.The Vespa 946 (a single cylinder 125 cc 4 stroke, 3 valve, air cooled engine with electronic injection) is an extremely modern engine which reveals the lines of development of engines of the future, characterized by reduced fuel consumption and a dramatic reduction of gaseous and noise emissions. The color of the Vespa 946 Christian Dior body is an exclusive color made together with Dior creative Department, as well as the gold color for the finishing touches. The saddle is in real blue-leather with ton sur ton seams; the handles are covered with blue- leather and the seams are ton sur ton.

The saddle support is realized with a “Dior Monogram” original fabric upholstery.