Steel rabbit hops away with record
Jeff Koons’ work captured a playful simplicity deemed well worth $91 m.

No wonder plastic cartoon rabbits and animal figures made of twisted balloons are invariably sold at carnivals. Only, inflatable playthings don’t last; and perhaps many millionaires never get over some similar toys they lost to an accidental poke when they were five years old. And Koons brilliantly tapped into that sentiment, as many of his most famous and coveted works have that childlike simplicity. And what are a few millions if those can preserve or resurrect a precious memory?
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