Squid Games 2 gets Hanumankind rap anthem, track breaks internet. Watch here

Netflix is ramping up the anticipation for the second season of its blockbuster series Squid Game, set to premiere in December. As part of its promotional campaign, Netflix India has unveiled The Game Don’t Stop, a dynamic anthem created by the talented trio Hanumankind, Kalmi, and Parimal Shais. This electrifying track offers an Indian perspective on the global phenomenon, blending energy, determination, and raw intensity to celebrate the show’s much-awaited return.

The anthem showcases Hanumankind’s signature style, with his razor-sharp verses and powerful delivery. Known for his track Big Dawgs, the artist’s intricate wordplay and commanding flow capture the relentless struggle for survival central to Squid Game. The lyrics dive deep into the emotional and physical battles faced by the players, making the anthem a fitting tribute to the show’s high-stakes drama.

The song is accompanied by a visually stunning music video that reimagines the Squid Game universe through an Indian lens. With vivid storytelling and compelling visuals, the video incorporates iconic elements from the show while adapting them to resonate with Indian audiences. This creative reinterpretation bridges the gap between the global appeal of Squid Game and a localized connection that feels closer to home.


As the countdown to Season 2 begins, The Game Don’t Stop encapsulates the essence of the series, highlighting its gripping narrative and enduring popularity. With its high-energy beats and intense visuals, the anthem serves as a reminder of the stakes, chaos, and thrill that await fans when the next chapter unfolds.

The internet is excited

Maitreyi Ramakrishnan, known for her role in Never Have I Ever, responded enthusiastically with fire emojis, expressing her excitement. One comment highlighted pride in an Indian rapper making waves on Netflix, while others marveled at the impact, calling it "history in the making" and expressing astonishment at the achievement.

But that’s not all

Netflix teams up with brands to celebrate Squid Game’s return with fan competitions, immersive experiences, and custom ad campaigns. In India, it is collaborating with Knorr and has launched a limited-edition Korean ramen range inspired by Squid Game. In France, it is collaborating with Burger King by introducing Squid Game-inspired menu items like the bulgogi steakhouse sandwich and Korean fried chicken. In the USA it has joined hands with Domino’s and Duolingo. Google has partnered with Squid Game to create an interactive surprise while Johnnie Walker has introduced limited-edition Black Label bottles inspired by Squid Game.

About Squid Games

Squid Game Season 2 is set to begin streaming from December 26, 2024, on Netflix. Season 2 of Squid Game introduces a fresh and diverse group of participants, featuring actors like Yim Si-wan, Kang Ha-Neul, Park Sung-hoon, and Yang Dong-geun. These new characters will face the intense challenges of the game. The series is produced by Firstman Studio, with Kim Ji-yeon joining as an executive producer alongside Hwang Dong-hyuk.