Slowdown hits luxe weddings, but Sandeep Khosla says brides still want designer lehengas
The designer said that weddings are becoming smaller and calmer.
By Shannon Tellis, ET Bureau |
BCCL
The guest list has become shorter, the menu more compact, and the wedding trousseau more economical. In this time of slowdown, the big fat Indian wedding is no longer that big or fat.
“Weddings are becoming smaller, calmer and people are a bit wary at the moment,” says designer Sandeep Khosla.
“Even party planners have been impacted because weddings are getting smaller or people are going abroad because you get such good deals there.”
According to the designer, everything in the industry is impacted at the moment, even bespoke wear. “It’s a big concern for everybody and it has hit us in its own way. We’re actually trying to rework our embroideries to keep it pricepoint perfect [for the customer].”
Calmer spends
Asked if customers are more conservative about their wedding purchases this season and the type of detailing they choose on their garments, Khosla says no.
If there's one thing that leaves a lasting impression on the minds of weddings guests, it's the food served. However, not everybody gets it right. Delhi-based chef and Indus Culinary director Marut Sikka says usually that's the case at destination weddings. So, if you're set to tie the knot at a luxury destination, Sikka lists out some pointers for the menu:
“Recession is all about price points, not design changing. Nobody is going to wear a plain ghagra for their wedding. They’ll want some detailing on it, some way to make it special. But they might keep it calmer. They’ll have less embroidery on it. Maybe they’ll go for machine instead of hand or hand machine instead of hand… But nobody is going to wear a plain garment.”
Bling it down
Khosla believes that instead of their bridal dresses, women may decide to spend less on jewellery for their big day. “Maybe they won’t wear five sets of jewellery, they’ll wear one,” he says.
The trend today, according to the designer, is to wear just the maang tikka or big hoop earrings without a necklace.
Even so, the designer is confident that the industry will come out of this patch. “Everything is a circle. You go through a low to hit a high eventually and when you’ve been hitting a high, you have to go through a low. It’s the circle of life. At the moment, there’s a recession, [but] let’s hope that it clears out sooner than later. I’ve got my fingers crossed.”
Akash Ambani and Shoka Mehta's pre-wedding festivities started with a bang.
The Ambanis began the baraat ceremony at Mumbai's Trident hotel. Big names from the world of business, entertainment and politics attended the celebrations.
The wedding rituals will be held at the Jio World Centre in Bandra Kurla Complex, Mumbai.
Here's a look at how the Ambanis celebrated.
“Weddings are becoming smaller, calmer and people are a bit wary at the moment,” says designer Sandeep Khosla.
“Even party planners have been impacted because weddings are getting smaller or people are going abroad because you get such good deals there.”
According to the designer, everything in the industry is impacted at the moment, even bespoke wear. “It’s a big concern for everybody and it has hit us in its own way. We’re actually trying to rework our embroideries to keep it pricepoint perfect [for the customer].”
Calmer spends
Asked if customers are more conservative about their wedding purchases this season and the type of detailing they choose on their garments, Khosla says no.
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“Recession is all about price points, not design changing. Nobody is going to wear a plain ghagra for their wedding. They’ll want some detailing on it, some way to make it special. But they might keep it calmer. They’ll have less embroidery on it. Maybe they’ll go for machine instead of hand or hand machine instead of hand… But nobody is going to wear a plain garment.”
Bling it down
Khosla believes that instead of their bridal dresses, women may decide to spend less on jewellery for their big day. “Maybe they won’t wear five sets of jewellery, they’ll wear one,” he says.
The trend today, according to the designer, is to wear just the maang tikka or big hoop earrings without a necklace.
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Circle of lifeEven so, the designer is confident that the industry will come out of this patch. “Everything is a circle. You go through a low to hit a high eventually and when you’ve been hitting a high, you have to go through a low. It’s the circle of life. At the moment, there’s a recession, [but] let’s hope that it clears out sooner than later. I’ve got my fingers crossed.”
The Ambanis began the baraat ceremony at Mumbai's Trident hotel. Big names from the world of business, entertainment and politics attended the celebrations.
The wedding rituals will be held at the Jio World Centre in Bandra Kurla Complex, Mumbai.
Here's a look at how the Ambanis celebrated.
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