Shopaholics anonymous! Indian men shop more, women lag behind

Male shoppers have outpaced women, with a 41.7 per cent share in the Indian apparel market.

When it comes to retail therapy, women are not the only ones who indulge. Going by the numbers of a newly-released fashion report, male shoppers have outpaced the women, with a 41.7 per cent share in the Indian apparel market. The fairer sex lags behind with a 37.5 per cent share.

So, what are the men shopping for? The report has the answer — denims, activewear and T-shirts are flying off shelves. The report attributes this to the growing obsession with fitness. Not that anyone’s complaining.

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