Shop till you drool

By Glynda Alves

Looking for an action-packed weekend? Pick up lingerie for your lady love. ETPanache helps you master the art

Size matters

This is the most important aspect —a size too small or too big may be insulting. Richa Kar, CEO of Zivame, says, “There are some digits and some letters you need to be aware of. Men should run through her lingerie drawer to check for sizes rather than buy an ill-fitting piece.”

Colour & Style

If she likes floral patterns and pastel shades and you pick up a black leather corset, you’re sleeping on the couch. “It’s always good to buy stuff that she will be comfortable in,” says Arpana Walters, head of design and technical at Enamor.

Brand

This is not the time to be stingy. A good brand might cost a little more, but trust us, she will know the difference. Stick to buying from her favourite brand because not only are you more likely to get the size right, she’s more likely to wear it. Vivek Mehta, CEO, MAS Brands, India (Amante), says, “Women are mostly loyal to their brands; once they have found the well-fitting brand, they stick to it.”

Don’t be shy

It can be overwhelming a lingerie store and come out with the right purchase. “It’s best to ask for help,” recommends Walters. She adds, “The sales representatives at the lingerie shops are a big help because of their expertise in this matter. So ask them.”

When in doubt...

Buy her a babydoll. It’s the most flattering design and if you just can’t get your head around the number and letter combo, you can roughly tell whether it will fit your woman or not.