Rs 1,200 crore business empire built by actress: She turned her TV industry experience into a multi-crore brand

Aashka Goradia was once a familiar face in Indian households, thanks to her roles in numerous hit television serials. She began her journey in the entertainment industry with Achanak 37 Saal Baad in 2002 and went on to star in popular shows like Kkusum, Kyunki Saas Bhi Kabhi Bahu Thi, Sinndoor Tere Naam Ka, and Naagin. Over nearly two decades, she successfully balanced acting in both fiction and reality shows, including Bigg Boss 6, Jhalak Dikhhla Jaa 4, Nach Baliye 8, and Khatron Ke Khiladi 4.

But in 2021, at a time when she was still well-recognized in the television world, Aashka made a bold move—she officially announced her retirement from acting to focus entirely on a different path: entrepreneurship.

Founding Renee Cosmetics

Aashka's interest in makeup wasn’t new. In a LinkedIn post, she had explained that years of working under studio lights and camera scrutiny had taught her the power of cosmetics. She leveraged this experience to co-found Renee Cosmetics in 2018 alongside entrepreneurs Priyank Shah and Ashutosh Valani—also known for creating the men's grooming brand Beardo.


Though the initial investment for Renee was reportedly around Rs 50 lakh, it wasn’t long before the brand began to gain traction. What started as an online-first beauty label quickly scaled by partnering with e-commerce platforms like Amazon, Flipkart, Nykaa, and Myntra. Renee later expanded into offline retail as well.

Within just two years of its launch, Renee had crossed Rs 100 crore in revenue, say reports according to The Indian Express. By 2024, the brand’s valuation was pegged between Rs 1,200 and Rs 1,400 crore following a significant funding round, as reported by Financial Express.

Life After Television

Aashka’s departure from TV was not just a career shift but a lifestyle transformation. She moved to Goa in 2019 with her husband Brent Goble, an American yoga teacher. The couple opened a yoga studio and now live there with their son, born in 2023. Aashka, known to be a fitness enthusiast, often shares glimpses of her yoga routines online.

Even before turning entrepreneur, Aashka had made savvy personal financial decisions. She revealed in an earlier interview with housing.com that she had bought her first home in Mumbai at the age of 23—a move she described as both emotional and practical, given the city’s real estate market.

Although no longer active in showbiz, Aashka continues to be in the public eye—this time as a business leader. She currently serves as the Chief Marketing Officer and Director at Renee Cosmetics. While her days in front of the camera may be over, her influence has only grown.