Shark Tank India Season 4: IIM graduate’s 2-year ‘honeymoon’ in a village leads to multi-crore agro-tech startup

The latest episode of Shark Tank India Season 4 featured a remarkable entrepreneurial couple, Prateek and Aishwarya, who pitched their agro-tech brands, Greenday and Better Nutrition. Seeking an investment of Rs 60 lakh for 1% equity, they valued their company at Rs 60 crore, leaving the panel of ‘sharks’ intrigued.

Prateek, an economics graduate from SRCC and an IIM Ahmedabad alumnus, shared that he met Aishwarya on Shaadi.com. Their unconventional journey began when he convinced her to move to a village for over two years, where they closely studied the agriculture sector and started producing nutrient-rich grains. “Be honest, you were just on an extended honeymoon,” shark Anupam Mittal joked about their rural stint.

Impressive Business Growth and Investments

Their dedication to sustainable farming and direct farmer partnerships significantly boosted their revenue from Rs 80 lakh to Rs 14 crore within a year. They also revealed that they had already raised Rs 4 crore in funding, with commitments for an additional Rs 6 crore. The duo impressed the panel further by securing investments from Olympic medalist PV Sindhu, who also became their brand ambassador, and MasterChef Pankaj Bhadouria, who endorsed the company.


Namita Thapar was the first to extend an offer but included a royalty clause. Kunal Bahl admitted he had considered investing in their business earlier but hesitated due to concerns about their approach. He advised, “Smart people sometimes get stuck in bad businesses. You need a hard reset.” He believed they were too focused on Greenday and should concentrate on Better Nutrition instead.

Final Decision and Outcome

Peyush Bansal echoed similar doubts and chose not to invest. Anupam Mittal also refrained from making an offer, citing an inflated valuation that could potentially unsettle previous investors. However, Vineeta Singh showed interest and presented an offer similar to Namita’s, minus the royalties.

When Prateek and Aishwarya asked if Namita and Vineeta would collaborate, Namita declined. Ultimately, they accepted Namita’s deal despite the royalties, as she demonstrated greater conviction in their business. Peyush expressed surprise, remarking, “Everyone has a lucky day,” to which Namita confidently replied, “I seem to be having a lot lately.”

The episode showcased not only an inspiring entrepreneurial journey but also the strategic decisions and challenges that come with securing investments in the competitive startup ecosystem.