Shark Tank India Season 4: Entrepreneur pitches zero-sugar ice cream, Anupam Mittal warns of ‘running out of money’

Shark Tank India has returned for its fourth season on Sony Entertainment Television. The Indian version of the popular American show is also available for streaming on SonyLIV and OTTplay Premium. The format remains the same, where aspiring entrepreneurs pitch their business ideas to a panel of investors, hoping to secure funding. In the latest episode, Kiran Shah, an entrepreneur, presented his no-sugar ice cream brand, Go Zero, and sought a Rs 1 crore investment in exchange for equity.

Entrepreneur Kiran Shah introduced his no-sugar ice cream brand, Go Zero, to the Sharks. Shah asked for a Rs 1 crore investment in his business. Go Zero has gained significant popularity with its unique products over the last 50 years, and the parent brand, Apsara Ice Creams, is well-known as one of the leading ice cream chains in Mumbai. Seeing a growing demand for zero-sugar products, Kiran and his team decided to expand their business, leading them to pitch the new venture on Shark Tank India. Kiran valued his ice cream business at Rs 100 crore and asked for Rs 1 crore in exchange for 1 per cent equity.

With his pitch, he managed to capture the interest of all the Sharks, including Anupam Mittal, who is lactose intolerant. Kiran shared his goal of generating Rs 33 crore in revenue within the year, showcasing his ambitious vision for the brand's growth.


Anupam Mittal saw Kiran as a strong “founder-market fit” but expressed some concern about the entrepreneur's being too clever with his approach. He pointed out that an investment of Rs 1 crore wouldn’t be enough to support the brand in the long run, suggesting that Kiran would run out of funds quickly. He offered Rs 2 crore for 5 per cent equity, contingent on the brand hitting Rs 10 crore in revenue soon.


Meanwhile, Aman Gupta offered Rs 1 crore for a 2 per cent equity stake in Go Zero. However, Kiran proposed a slight change to the offer, asking for a 1.5 per cent stake instead. Aman agreed to this adjustment, noting that for him, there was little difference between a 1.5 per cent and 2 per cent stake.

Shark Tank India’s judges

Shark Tank India Season 4 features a panel of renowned investors, or "Sharks," including Anupam Mittal from Shaadi.com, Aman Gupta from boAt Lifestyle, Vineeta Singh from SUGAR Cosmetics, Namita Thapar from Emcure Pharmaceuticals, Peyush Bansal from Lenskart, Kunal Bahl from Snapdeal, and Ritesh Agarwal from OYO, among others.