Shark Tank India Season 4: Aman Gupta tells Anupam Mittal 'tameez se' as breakfast brand secures Rs 4 crore deal with all 4 judges

In a captivating episode of Shark Tank India Season 4, Sahil Vohra and Isha Chadha Vohra, the dynamic married duo behind The Naturik Co., presented their breakfast brand, aiming to revolutionize the traditional Indian morning meal. Their pitch, designed to highlight their healthy, time-saving products, struck a chord with the sharks, eventually leading to the show’s first all-shark deal of the season.

The Naturik Co. specializes in nutritious, high-protein, and low-calorie food products, including protein-packed cheela mixes, sprouts, and masala millet khichdi. The couple’s goal is to offer a convenient, preservative-free solution to traditional breakfast options, combining authentic Indian flavors with modern nutritional needs. In their pitch, Sahil and Isha explained that they had collaborated with award-winning chefs to reimagine classic Indian breakfasts, ensuring that the meals remain both nutritious and true to their cultural roots.

"We wanted to make breakfast healthier, quicker, and more accessible without compromising on taste," Sahil stated during the pitch. The products are designed to be easy to prepare, catering to the fast-paced lifestyle of today’s consumer.

The Sharks’ Enthusiastic Response

From the outset, the sharks were keen to engage with the entrepreneurs. The pitch turned playful when Aman Gupta was challenged to cook a chilla, leading to a humorous exchange between him and Anupam Mittal. As Aman struggled to cook, Anupam jokingly remarked, "You’re trying to make it idiot-proof as well," to which Aman, unfazed, responded with a cheeky "Tameez se."

Despite the light-hearted moments, the sharks were serious about the potential of The Naturik Co. Sahil and Isha sought an investment of Rs 50 lakh for 2% equity, but the sharks were quick to show interest. Aman Gupta was the first to offer Rs 1 crore for 5% equity, followed by Kunal Bahl and Anupam Mittal, each offering Rs 4 crore for 20% equity. Vineeta Singh and Peyush Bansal matched each other’s offers of Rs 50 lakh for 2.5% equity.

Sahil elaborated on the use of funds, saying, "We have planned our fund utilization carefully. As we expand, both online and offline, we need resources to fuel our growth." The brand has already witnessed impressive sales, with products available in 470 offline stores across Delhi-NCR.

The Bidding War and Final Deal

With such intense interest from all the sharks, Sahil and Isha suggested a joint deal, recognizing the benefits of having all five sharks on board. After some negotiation, the founders were offered Rs 4 crore for 22.22% equity in the company. This marked the first all-shark deal of the season, a significant moment for both The Naturik Co. and the show.

"Our focus will be on offline retail expansion and quick-commerce platforms like Swiggy Instamart, Blinkit, and Zepto, which have become crucial for reaching our target audience," Sahil shared after securing the deal.

The pitch also revealed a fun coincidence—Sahil, Vineeta, and Kunal were all alumni of the same school, DPS R.K. Puram. The trio shared a moment of nostalgia, reminiscing about their time together. Kunal, amused, quipped, "1000 bachche graduate hote hain."

The Naturik Co.’s Growth Trajectory

Since its inception in March 2023, The Naturik Co. has seen rapid growth. In its first financial year, the brand generated Rs 87 lakh in revenue, with projections for the following year estimating a revenue of Rs 5.82 crore. The brand’s success is partly attributed to its balanced approach to sales channels, with 51% of revenue coming from offline stores and 49% from online platforms.

The founders also emphasized the importance of strong marketing efforts on platforms like Amazon and Instagram, which have helped the brand build a strong presence. Sahil and Isha’s vision for The Naturik Co. continues to gain momentum as they expand into new markets and grow their customer base.

With the infusion of Rs 4 crore, The Naturik Co. is poised for rapid expansion, both in terms of product availability and market reach. Sahil and Isha’s innovative approach to breakfast food, along with their strong business strategy, have positioned The Naturik Co. as a brand to watch in the health food industry.