Sephora India COO Vivek Bali's grooming essentials: Shaving foam & aloe vera gel

The metrosexual man is on the rise with a demand in male grooming products. While many are turning to tinted moisturisers and beard oils, Vivek Bali, COO, Sephora India, still likes to keep his grooming routine simple and fuss free.

“There are only 3-4 things I make sure I always have in my grooming kit,” Bali says. A good quality shaving foam and a moisturiser tops the list. “I use an aloe vera gel that gets easily absorbed in my skin. After that, I use a soft cream.”

The fourth and final step is picking a good fragrance. Apart from his daily ritual, Bali also thinks that men need to keep abreast with fashion by experimenting with their suits and accessories.


He says, “Men should update their look with new designs and cuts. I prefer to get my suits tailor-made. I love the Jodhpuri coats from Rajasthan. The true meaning of made to measure comes out here. I also love ties and pocket squares. Ties may be going out of fashion but thankfully pocket squares are trendy.