Samsung gets competitive, launches curved gaming monitors at Rs 35K to take on Benq

NEW DELHI: Eyeing a bigger play in the niche Indian gaming market, Samsung on Thursday launched its 'curved' gaming monitor, priced at Rs 35,000 onwards.

"Gamers are demanding advanced display technologies in monitors in order to experience every nuance of the game. There is a need for better monitors for enhanced gaming experience in the country," Samsung India Director (CE B2B Business) Puneet Sethi, said.

The launch of the curved gaming monitor is a step in that direction, and Samsung will now compete with the likes of Benq and Asus who also have a strong line-up of gaming monitors.

The monitors are available in two versions -- the 24-inch display (Rs 35,000) and 27-inch (Rs 42,000) - and have a radius of 1800mm, providing an immersive experience to gamers.

"The monitor comes with a host of features like 144 Hz refresh rate and 1ms response time, making a perfect delight for gamers in India. Quantum dot technology offers a level of picture quality like the industry has never seen before," he added.

According to a CII report, India's gaming industry was valued at $543.08 million in 2016 and is projected to cross $800 million by 2022. The computer gaming segment accounted for a share of 15.54 per cent of the Indian gaming market at $84.4 million in 2016.

The gaming industry in India has grown rapidly over the last decade, predominantly on the back of increasing smartphone and Internet penetration coupled with rising income levels of consumers in the country.