Sachin Tendulkar wears a Paul Jheeta creation at Wimbledon

Master tailor Paul Jheeta does not need an advertising agency. He has the patronage of Sachin Tendulkar. The cricket legend has long admired and worn clothes made by Jheeta, the lone Indian on London's Savile Row. The blue suit Tendulkar wore at Wimbledon recently was also made by Jheeta.

Tendulkar tweeted:

Off to Centre Court, dressed, as always, in the perfect suit by @PaulJheeta .... The touch is evident!! pic.twitter.com/UiRkE3BufF

— sachin tendulkar (@sachin_rt) July 10, 2015

In an instant, Jheeta's name was known to Tendulkar's 7.25 million followers. You cannot buy that kind of publicity. Just like not many can buy Paul Jheeta suits, which start at around a couple of lakhs.