Design Applications APAC India MD misses his 2019 flight routine, has been reading a lot during pandemic

Apart from reading, Rawal also enjoys the view.

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Talking is something Rawal dislikes doing on flight, even before we had to wear masks.
Praveen Rawal, Steelcase MD, India & SAARC, Design Applications APAC, is no stranger to being in the skies. But flying in 2019 and 2020 has proved to be completely different experiences. Rawal has recently taken a flight from Delhi to Udaipur and although he praises the staff, it’s just not the same experience.

Even though he was a frequent flier, time up in the air was never an issue for him. In fact, he loved it. “Flying almost every second day of the year pre-Covid still had me looking forward to the next flight since flying time is peace, reflection and planning time.” And he had a relaxing ritual. “Once I boarded, I would quietly go through the morning pages of TOI and ET while enjoying a relaxed coffee by a window seat. That is what my perfect morning flight experience looks like.”

Read-y for takeoff

Talking is something Rawal dislikes doing on flight, even before we had to wear masks. Instead, it’s all about the written word. “Reading through copious lots of varied topics excites me that I take note of and share with family and colleagues. Talking is just not what I look forward to whilst flying,” he shares.

Apart from reading, Rawal also enjoys the view – and the perspective it brings to him. He says, “I gulp in the magnificence of the sunrise and landscapes in various hues. Flying really broadened my horizons and made me think of the immense possibilities this wide open world throws at us at 30000 ft.”

Words Of Wisdom From CEO: Tips On Business Survival During Covid-19 Pandemic
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Whether the pandemic ends within a month or two or stretches into the long-term, business owners need to be ready to adapt and make changes to their business strategy in order to weather the storm and beyond. Here are a few tips to start implementing and planning form the CEOs.

Whether the pandemic ends within a month or two or stretches into the long-term, business owners need to be ready to adapt and make changes to their business strategy in order to weather the storm an..
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- Drive Innovation in every aspect of the business

- Absorb and accept technology in your organization to take your product to the customers

- Take initiative and bring smarter consumer propositions to take care of worries of a consumer while buying property

- Reskill your teams for the new scenarios

- Mitigate risk and judicious cash management. Most importantly stay positive during this time.
- Drive Innovation in every aspect of the business- Absorb and accept technology in your organization to take your product to the customers- Take initiative and bring smarter consumer propositions to..
Read More
- In order to mitigate any risks, it is important for companies to adapt to a new set of rules while being careful with tracking expenses against the revenue status, checking the feasibility of the business model, and planning policies for the next quarter

- There needs to be a diligent revision of sales, revenue goals and product timelines along with a new operating plan in place. Companies should strategize and communicate transparently with the stakeholders and customers to understand their perception of the products/services being offered.

- Also, to avoid bitterness with the contracted parties, companies should give sufficient notice to the vendors, suppliers and landlords in case of any delay in the payments.

- When it comes to the capital, companies should stay patient with fundraising. Considering the criticality of the situation, investors may take longer than usual to make funding decisions after following stringent diligence procedures.
- In order to mitigate any risks, it is important for companies to adapt to a new set of rules while being careful with tracking expenses against the revenue status, checking the feasibility of the b..
Read More
Cost Monitoring: Always monitor your cost and get as lean as possible even when you are not having liquidity challenges. Also, keep an eye on your balance sheet. The better you manage your cash the better your business plans will work out.

Contingency Planning: Planning always saves you from the worst case scenarios. Always have Plan B and if possible Plan C also so that if something goes sideways, your company will not be hit hard as it will be saved by your contingency plans.

Quick Decision Making: Never delay in making decisive decisions in times of trouble. And never be shy about seeking help from outside.

Communicate with Customers: Try to communicate with customers and let them know that they and their reviews on your products matter. Improve and do the changes accordingly, if needed.

Internet: Go online as much as possible because it always helps to reach customers who we cannot tap through offline or other forms of marketing.

Keep Striving: Keep striving to come on top of the industry of which your company is a part of.
Cost Monitoring: Always monitor your cost and get as lean as possible even when you are not having liquidity challenges. Also, keep an eye on your balance sheet. The better you manage your cash the b..
Read More
Innovation: Understand changing customer requirements and incorporating the same in one’s product and offerings is important. For instance, an energy drink can innovate to launch an immunity-building beverage, an e-commerce firm can endeavour to provide solutions to spread awareness of the Covid 19 etc.

Marketing approach: This is an excellent time to relook at the channel marketing approach. Maximizing free channels like SEO and owned media like website and social media to communicate and engage with the customers. And build further marketing efficiency while starting the channels that require spend
Innovation: Understand changing customer requirements and incorporating the same in one’s product and offerings is important. For instance, an energy drink can innovate to launch an immunity-building..
Read More

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