Rs 250 for listening to your problems. Rs 1000 to cry with you. Mumbai’s beachside therapist has Paytm founder’s attention

Strolling along Mumbai beach, some common sights you may encounter include street food vendors selling lip-smacking snacks, balloon-sellers carrying colourful balloons, families enjoying the sea breeze, children playing, couples watching the sunset, and joggers weaving through the crowd. But don’t be surprised if you happen to witness a man, sitting on the sand holding a placard which reads in Hindi, ‘Agar kisiko apna dukh sunana hai toh mai sun sakta huun’, which translates to ‘If anyone wants to talk about their pain, I can listen to them’.

Pain into paid service

Recently, a user posted a video of the unusual service on social media, which even grabbed the attention of Paytm founder Vijay Shekhar Sharma. He re-shared it on his own X-handle. As per the clip, the man, identified as Prithvi Raj Bohra, has found a way to turn listening into a business, offering people a chance to share their worries in exchange for a small fee.


Prithvi Raj Bohra, having a background in psychology and philosophy, has meticulously crafted a standard fee structure for the service. People coming to him with everyday issues have to pay him Rs 250; those dealing with serious concerns will have to give him Rs 500, and individuals with more complex problems can receive a ‘cry together’ session by paying Bohra Rs 1,000. Bohra explained that people come to him to unburden themselves, while he gives them a patient ear without judgment.

Internet reacts to beachside therapist

Prithvi Raj Bohra revealed that visitors have admitted feeling a sense of relief and comfort after sharing their problems with him. His background further helps him to offer guidance when needed. The man, who has taken the concept of catharsis to the next level, added that the demand so far has been steady, with many appreciating the chance to open up to a stranger who simply listens.



The post was flooded with multiple reactions. One person called Prithvi Raj Bohra a ’beach-side therapist’. Another urged Vijay Shekhar Sharma to provide him with a ‘Paytm sound box’. An individual pointed out that the service was very ‘cheap’. ‘Early stage mental health startup at concept validation stage with early revenue, solo founder,’ read a remark.