Rosa Lladro's 'no boss' mantra

Everyone is working with the brand because they believe in it and love it. There should barriers among team members, says Rosa Lladro.

Rosa Lladro's 'no boss' mantra
Rosa Lladro of the luxury porcelain brand Lladro was recently in Mumbai to launch High Porcelain Goddess Saraswati statues at their boutique. The brand president and heiress used the opportunity to interact with fans and sign their buys at the store.

Rosa Lladro visits India often. Her friends in Spain, she says, are envious of the cotton dresses she buys from India. "I've had to part with a few because my friends love my India buys so much," Lladro says.

"I own one sari too but draping it is a problem for me when I go to Spain." Talking about her mantra behind managing a global brand, Lladro said that the key lies in not thinking of oneself as a boss. "I don't think of myself as a boss or others as my employees. Everyone is working with the brand because they believe in it and love it. I don't think there should barriers among team members."

Download
The Economic Times Business News App
for the Latest News in Business, Sensex, Stock Market Updates & More.
READ MORE
ADVERTISEMENT

LOGIN & CLAIM

50 TIMESPOINTS

More from our Partners

Loading next story
Business News › Magazines › Panache › Rosa Lladro's 'no boss' mantra
Text Size:AAA
Success
This article has been saved

*

+