Rolls Royce, with a picnic basket!

The term “bespoke” is fast becoming the most overused word in the world of luxury marketing. That being said, Rolls-Royce is still committed to true bespoke products.

Richard Collar, director of sales and marketing for the Rolls-Royce Bespoke programme, reveals that when a customer orders their bespoke Roller, they are invited into a lounge filled with images, materials and other elements of inspiration for their car.

There, the customer sits with a team of designers who will work on the car, from colour experts to experienced leather-smiths and master woodworkers. Exterior paint is one of the most common ways buyers customise their cars.

On one recent project, a woman purchasing her first Wraith was looking to have her car in the colour of her favorite pair of pale pink leather gloves. Bespoke leather work is also fairly common. There are some intriguing functional requests too.

Using a blend of high design and masterful engineering, the Rolls Royce team has designed and installed a champagne cooler and protective compartment for the crystal stemware in the trunk of a Phantom.

In addition they created a bespoke picnic basket, complete with custom china, silver and glassware based on the owner’s request. Rolls Royce hopes to work with more non-traditional materials on future projects. All it’s going to take is a bold vision and a bank account to match.