Revamping logos to rebrand company

Last month, Airbnb changed its logo to a symbol it calls the "Belo", meant to convey that Airbnb is not so much a company as it is a community of people who feel a sense of belonging when they stay with one another. Alas, the internet mostly ignored the company's strategic branding once people started pointing out that the new logo looks like both the male and female reproductive organs.

While companies like Reebok joined Airbnb in completely rebranding themselves this year, others, like Cadillac, opted for the more subtle changes to their logos.

1. WWE's old logo is a holdover from when it had an edgier show in the early 2000s. Its new logo is cleaner and a lot more professional.



2. Oxford Dictionaries' old logo was a fairly plain word mark. Its new logo is a bit more stylish, but it looks a lot like the logo for Beats by Dr Dre.



3. Publishing giant Penguin Random House's old logo acknowledged each of its combined firms. The new logo fuses them into a single identity.



4. Bacardi's old logo featured the brand's iconic bat. The new logo has a smaller bat, creating a cleaner, more distinct design.



5. Black & Decker's old logo used an ampersand to connect the names of the brand's two founders. Its new logo uses the trendier plus sign, instead.



6. Lipton's old logo featured a bright lemon. The new logo isn't too different, but it reminds us a lot of the Lay's potato chips logo.



7. Cadillac's old logo is an icon in the automotive world. The new logo isn't much different, but Cadillac got rid of the laurel wreath that used to appear underneath its crest.



8. Italian soccer giant Inter Milan also made a few changes. Its new logo no longer has the star on top.



9. Reebok's old logo was never quite as famous as the Nike Swoosh or Adidas' three-stripe design. But its new logo makes the brand look more like a B2B software company.



10. Visa's old logo famously had a golden tip on the 'V'. The new logo gets rid of this flourish. The letters are also darker shades of blue.