Retired but still scoring

Sip it like Beckham, anyone? Although he hasn’t made a play on the football field for nearly a year, David Beckham’s handsome looks and all-round star appeal continue to be a big draw among advertisers. He already has a line of fragrances and now he is set to lend his name to Scotch whisky. International spirit brand Diageo announced on April 28 that the company will team up with Beckham to launch Haig Club, a Scotch that showcases “butterscotch and toffee”.

The English footballer is not alone in encashing his popularity after hanging up his boots. There is a growing club of high-profile retirees who are proving their worth even post retirement.

Michael Jordan

The legend eclipsed many current stars of basketball by earning $90 million in 2013. Sales of Nike’s signature Air Jordan line have shown that he is a slam dunk when it comes to endorsements.

Arnold Palmer

The golfer’s line of energy drinks is a $200 million business. Palmer also designs golf courses around the world and has built an empire by licensing his name to different brands, particularly in Asia.

Shaquille O’Neal

Shaq’s postretirement career earns him $21.2 million annually, which outshines his earnings as a player. From hawking Buicks to Fruit Loops, O’Neal has proven to be sound investment for many brands.

Pele

With Brazil hosting the FIFA World Cup this year, sponsors have come knocking on his door. This year luxury watchmaker
Hublot signed him as their ambassador joining others like Subway and Volkswagen.

Sachin Tendulkar

There were fears that many brands would jump the ship once Tendulkar announced his retirement last year but Forbes reported his 2013 earnings at a cool $13 million. Brand Sachin is still in the game