When it comes to change, legacy brands must involve all stakeholders, says Raymond's Gaurav Mahajan

Legacy hangs by a thread. And brands that have been around for generations face a unique challenge when trying to adapt to current times — holding on to what is good, while racing ahead.

Speaking at a recent event in Mumbai, fashion retailer Raymond’s president (group apparel), Gaurav Mahajan said that the task at hand becomes twice as hard because age-old brands such as Raymond have deep roots and moving forward means taking everyone along the journey.

“Change has to be implemented without leaving anyone behind, especially people who were instrumental to those changes and who have been with the brand over the years,” he said.