Ralph Lauren creates a virtual fashion show with holograms in Central Park

Ralph Lauren ditched the typical catwalk in New York Fashion Week for a 4D holographic show projected onto a large water screen. The spring 2015 Polo Women's show took place in Central Park's Cherry Hill to a large crowd of spectators, where the virtual models were "walking on water" on top of a lake.

"I really wanted to do something big for the new Polo Women's brand that felt modern," Ralph Lauren said. "We returned to Central Park, a place I love, and captured the spirit of Polo with an innovative mix of fashion and tech."

The holographic show allowed the models to walk in various iconic settings like The High Line, The Brooklyn Bridge and the West Village — all in a ten-minute set.