Rakesh Rathi's 'Eggsplore' is a paradise for egg lovers
Rakesh Rathi, a chartered accountant, chose to venture in the F&B industry.
By ET Bureau |
Agencies
Rakesh Rathi is a foodie at heart and believes in delivering quality food and good service at one place. A chartered accountant, he chose to venture into the F&B sector with the sole aim of founding Eggsplore. The founders wanted to provide customers with a place where they could relish quality egg-based delicacies. “At Eggsplore, food is the hero. We have a wide range of egg-based dishes and we can assure that once people visit us, they will be our loyal customers forever,” he says.
His partners in the venture are fellow egg lovers and foodies Chandresh Kothari and Krishna Rander. Kothari wanted to give people a treat which was easy on their pockets. “Finding a lack of good options as an egg lover is what propelled me to be a part of this venture. We offer quality food at affordable rates. A place just for egg lovers, is what the F&B industry was missing for a long time and we have filled this lacuna,” Kothari says.
Completing the trio is Krishna Rander. His idea behind starting Eggsplore is simple, he says, “For Eggsplore we are looking for a simpler, quieter and more classic approach. We believe that while the place will leave a pleasant and long-lasting impression on all its visitors, it should also appeal to a broader canvas of customers ranging from the local to the international.”
From Eggs To Cars, When Companies Had To Pull Products Out Of The Market
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A US-based company recently had to recall 200 million eggs after a salmonella outbreak was traced back to it. Here are some other strange things that companies had to pull out of the market.
A US-based company recently had to recall 200 million eggs after a salmonella outbreak was traced back to it. Here are some other strange things that companies had to pull out of the market.
Mazda 6 Series Cars
If you’re arachnophobic, it would do good to stay as far as possible from the Mazda 6 sedan. The American automaker, in 2014, had to recall their entire lot of the Mazda 6 series twice due to an invasion of yellow sac spiders. A design flaw in the cars allowed yellow sac spiders (who are naturally attracted to gasoline) to enter the fuel tank and build webs. Worried that the spiders could block airflow causing potential fire hazards, the company recalled 65,000 cars in 2011. When a pre-emptive spring designed to keep spiders out didn’t work, the company launched a second recall in 2014. Talk about a tangled web.
Mazda 6 Series CarsIf you’re arachnophobic, it would do good to stay as far as possible from the Mazda 6 sedan. The American automaker, in 2014, had to recall their entire lot of the Mazda 6 series t..
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BMW navigation system
Just how much sexism is ingrained in society is something auto giant BMW learnt the hard way in the late 1990s. The German carmaker was forced to recall their female-voiced navigation system in the BMW 5 Series cars in Germany, after many male drivers called in to complain about taking directions from a woman. While the company argued that the system design and directions had been created by an all-male team and that they used a “female sounding voice”, they were forced to recall the cars and modify them with new male-voiced navigation systems.
(Representative image)
BMW navigation systemJust how much sexism is ingrained in society is something auto giant BMW learnt the hard way in the late 1990s. The German carmaker was forced to recall their female-voiced navig..
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Washing powder
When Unilever tried to reclaim their spot in the detergent sector in 1994 by launching a super detergent — Persil Power — it had no idea how much money it would cost them. About a month after its launch, customers discovered that Persil had a manganese accelerator that ate through laundered clothes, rendering them unusable. When Unilever finally recalled the product, they had to discard 57 million pounds of stock and were slapped with multiple lawsuits, which cost them approximately $300 million .
Washing powder
When Unilever tried to reclaim their spot in the detergent sector in 1994 by launching a super detergent — Persil Power — it had no idea how much money it would cost them. About a mon..
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Pencils
The bureau for At-Risk-Youth in New York was left with egg on their face when a batch of school pencils distributed with a message to discourage drugs did everything but that. A class of fourth-grade students noticed that as the pencil was sharpened, the engraved slogan ‘Too Cool to Do Drugs’ changed to ‘Cool to Do Drugs’ and finally ‘Do Drugs’. Embarrassed, the company recalled the pencils and printed the slogan in the opposite direction so that when sharpened, ‘drugs’ would be the first word to be shaved off.
Pencils
The bureau for At-Risk-Youth in New York was left with egg on their face when a batch of school pencils distributed with a message to discourage drugs did everything but that. A class of fou..
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Gendered Shoes
Last year, shoe brand Clarks found themselves in hot water over their range of school shoes. The brand was criticised for reinforcing harmful gender stereotypes when it labelled its school range for girls ‘Dolly Babe’ and the boys’ equivalent as ‘Leader’. After facing backlash from parents, Clarks quickly removed all ‘Dolly Babe’ shoes from its website and stores and announced that it was creating more gender-neutral shoes in response to the customer feedback received.
Gendered Shoes
Last year, shoe brand Clarks found themselves in hot water over their range of school shoes. The brand was criticised for reinforcing harmful gender stereotypes when it labelled its s..
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Handsanitizers
Imagine dousing yourself in sanitizer only to realise you’ve been rubbing diseased bacteria into your skin. That’s what happened in 2009 when the FDA pulled up Clarcon Biological Chemistry Laboratory Inc. after they discovered that Clarcon’s range of antimicrobial hand sanitizers and lotions actually contained high-levels of disease-causing bacteria. The FDA warned customers that using the products could cause serious infections, requiring medical or surgical attention. What’s alarming about this discovery is that during launch, Clarcon promoted these products as an antidote to open wounds and damaged skin. Following the FDA’s investigation, the company was forced to issue a voluntary recall of 800,000 bottles.
Handsanitizers
Imagine dousing yourself in sanitizer only to realise you’ve been rubbing diseased bacteria into your skin. That’s what happened in 2009 when the FDA pulled up Clarcon Biological Chem..
Eggsplore uses induction machinery to cook their food to stay in tune wih their aim of establishing an environment-friendly and a 100 per cent green company with delicious food and optimum hygiene.
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VISION
Dotting Mumbai and Navi Mumbai’s landscape with at least 35 outlets by March 2019, plans include growing to 200 outlets pan India. In the coming three years, Eggsplore will be at home all over the world.
INCEPTION
Eggsplore launched its first outlet atMalad(W), Mumbai on November 23, 2017 and is currently present at 11 locations in Mumbai. Outlets in Jaipur, Nagpur, Lucknow and Hyderabad are launching soon.
How Dantewada's Kadaknath chicken could be the new food fad
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A fowl from poverty-stricken and Naxal-affected Dantewada region in Chhattisgarh is slowly getting to be the favoured white meat on urban menus. The ironies are flavourful.
The chicken has black meat and the state government is hoping women autodrivers will give it the required fillip to reach the economic scale to be self-sustaining.
A fowl from poverty-stricken and Naxal-affected Dantewada region in Chhattisgarh is slowly getting to be the favoured white meat on urban menus. The ironies are flavourful.
The chicken has black mea..
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Locally called Kalimasi — the fowl with black flesh — the Kadaknath is considered a premium breed and its meat is priced three times more than that of broiler chicken.
Uday Chand Sinha is fast picking up the tricks of the trade in raising Kadaknath chicken, and also the economics of it. As Sinha is growing 333 Kadaknath fowls at a farm in Palnar village in Chhattisgarh’s Dantewada district, he is confident, at least 300 birds will survive.
In a back-of-the-envelope calculation, Sinha hopes to make a decent Rs 2 to 2.5 lakh in six months, discounting the inevitability that some of the grownup fowls could be weighted marginally lower than two kilograms, and he might also end up selling the meat at a price a tad below Rs 500 per kg.
Locally called Kalimasi — the fowl with black flesh — the Kadaknath is considered a premium breed and its meat is priced three times more than that of broiler chicken.
Uday Chand Sinha is fast picki..
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Kadaknath, to be precise, is not a local fowl in Dantewada though it is grown in pockets of Bastar including Dantewada. The fowl that belonged to neighbouring Jhabua and Dhar districts of eastern Madhya Pradesh was introduced in Naxal-affected Dantewada district in large volume only in January this year.
But with the government subsidising 90% of Rs 5.23 lakh needed for growing 1,000 birds, the scheme has picked up its momentum: the district has now 76 individual entrepreneurs raising 76,000 birds, with the district administration targeting to up the number to 1.5 lakh by mid-2018.
The scheme is such that from the next round — one round is one and half years — the entrepreneur needs to pay 90%, with the rest only being aided by the government.
Kadaknath, to be precise, is not a local fowl in Dantewada though it is grown in pockets of Bastar including Dantewada. The fowl that belonged to neighbouring Jhabua and Dhar districts of eastern Mad..
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Last month, Dantewada administration applied for geographical indication (GI) tag for Kadaknath on the ground of the district’s adventure in the fowl’s promotion and breed purity conservation.
As Kadaknath meat has more protein with less fat and Cholesterol — fat content, for example, is 0.73 — 1.03% as against 13 to 25% in other breeds — it’s likely to be a hit among health conscious, rich and urban foodies.
Last month, Dantewada administration applied for geographical indication (GI) tag for Kadaknath on the ground of the district’s adventure in the fowl’s promotion and breed purity conservation.
As Ka..
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The capital city of Raipur is another destination which may also consume Dantewada’s black chicken, but the district officers find it a challenge to expand the market to other metros as the transportation is still a bottleneck — the nearest airport in Raipur is 385 km away, and the railway connectivity is still poor. Mumbai, Pune and also Vizag could be the next destinations.
For the Hyderabad market, a formal transportation arrangement was already made. There are now four restaurants in Hyderabad that have Kadaknath in their menu, but the plan is to expand the base, according to Dantewada district administration officials.
In Hyderabad’s upmarket Jubilee Hills locality, Jivati Restro has started sourcing Dantewada Kadaknath chicken only from this month, packaging it to its customers as "healthy", "tasty" and "100% organic" dish.
The capital city of Raipur is another destination which may also consume Dantewada’s black chicken, but the district officers find it a challenge to expand the market to other metros as the transport..
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Dantewada is one of the Naxal-affected districts in the Bastar region even as the incidents of Maoist violence in the district are still less as compared to that in neighbouring Sukma and Bijapur districts.
The Dantewada administration has been roping in women auto-rickshaw drivers to multiply Kadaknath farms so as to reach a target of 1.5 lakh birds by mid-2018.
The government under a new scheme has started imparting training to local women to drive autos and making the 1.6-lakh-vehicle available with an 80% subsidy; what could however turn this “Danteshwari Sewa” into a game-changer if the women auto drivers and their groups take up the business of Kadaknath to boost their existing income.
And the move will minimise the problem of transporting the birds to the local markets, both for wholesale and retail.
Text: Shantanu Nandan Sharma, ET Bureau
Dantewada is one of the Naxal-affected districts in the Bastar region even as the incidents of Maoist violence in the district are still less as compared to that in neighbouring Sukma and Bijapur dis..
