Qualcomm turns to Adobe GenStudio to streamline content creation with AI

Qualcomm is expanding its collaboration with Adobe to make its marketing workflows faster and more adaptive. The company has adopted Adobe GenStudio an end-to-end content supply chain platform built on generative AI to handle the growing demand for personalized assets across digital channels.

For global brands like Qualcomm, the bottleneck isn’t just creativity it’s scale. Marketing teams need to produce thousands of variations of content every week, each tailored for a different platform, audience, or campaign objective. By embedding AI into this workflow, Qualcomm hopes to ease the load, speed up delivery, and keep brand consistency intact.

Here’s how the company is applying Adobe’s tools:

GenStudio for Performance Marketing

Qualcomm’s teams can now generate, resize, and translate assets for multiple channels while staying aligned with brand guidelines. The added layer is performance insights: content can be analyzed down to specific attributes, giving marketers real data on which visuals, messages, or formats drive better results. This closes the loop between creation and optimization.

Adobe Express

A self-service toolkit for non-designers across the organization. Social and regional marketing teams, for instance, can quickly adapt templates with approved fonts, colors, and layouts—helping them launch time-sensitive or local campaigns without waiting on centralized design resources.

Adobe Firefly

Qualcomm is experimenting with Adobe’s family of generative AI models to create imagery at scale. Because Firefly can be trained on Qualcomm’s own intellectual property, the AI-generated visuals remain consistent with brand identity, while still giving teams creative flexibility and speed.

Adobe Experience Manager (AEM)

Qualcomm is testing AEM’s “Generate Variations” feature to adjust messaging and creative across its digital channels, including websites. Teams can use text prompts to create different versions of content, enabling faster A/B testing and better personalization for target audiences.

Adobe Workfront & Marketo

Workfront remains the system of record for planning and managing campaigns, while Marketo feeds customer insights back into the creative loop. Together, they ensure that AI-generated assets aren’t just fast to produce, but also relevant to customer behavior and campaign goals.

This announcement has come in line with Qualcomm’s annual Snapdragon Summit taking place in Hawaii. The Economic Times is on ground here bringing you the latest news about the showcase.