'Progress is an everyday effort': MamaEarth co-founder wants budding entrepreneurs to never give up & be consistent

A start-up founder's journey isn't an easy one. It takes time and patience to turn around every entrepreneur's labour of love.

Ghazal Alagh, the co-founder of MamaEarth, also shares the same belief.

In a detailed post on LinkedIn, the entrepreneur-turned investor reminded budding entrepreneurs that progress is never linear, but a gradual process. "Progress is an everyday effort," she started her post.


Fondly known as Mama Shark from the popular business reality TV show 'Shark Tank India', the 34-year-old said that an entrepreneur is often faced with a number of challenges, one of which is losing hope early on.

Since the expectations don't match the founder's reality, they are left heartbroken, confused and frustrated. "I have seen budding entrepreneurs getting very frustrated, heartbroken and confused when the results of their hard work sometimes don’t align with their expectations," she wrote.

MamaEarth's Chief Mama recommends the best way to deal with this - being consistent. She suggests consistently implementing improvements and never giving up.

"Even the tiniest of improvements, when applied consistently, realise their moment of breakthrough. So don’t give up. It takes vision to stay consistent till you achieve your desired result," she added.

Alagh quoted one of her favourite lines from 'Atomic Habits' by James Clear, “You should be far more concerned with your current trajectory than with your current results.”

With her post, Alagh also shared a graph of how patience and growth go hand-in-hand. It also shows that there might be a phase of high expectations which will lead to disappointment, but every time turns green with time.

For her post, she used hashtags such as #progress, #entrepreneurs #success, #startupinspiration and #breakthrough.

Mamaearth was founded in September 2016 by the investor and her husband Varun Alagh. After four years, the duo founded The Derma Co with an aim to redefine the skincare market to help millennials.

Last month, Alagh hosted Gyaan Day - a one-of-its-kind mentorship programme - for her Shark Tank portfolio. It saw participation from six start-ups from Ghazal’s Shark Tank portfolio namely The Sass Bar, Sunfox Technologies, Gold Safe Solutions Ind, Nomad Food Project, Beyond Water, and Humpy A2.

With Gyaan Day, Alagh wanted to empower budding entrepreneurs to have access to the right tools and skills to grow and scale their businesses.