Porsche boss reveals car buying trends among millennials

“Customers no longer walk into a showroom unprepared; they arrive with detailed questions and demands.

This is why we focus on offering product trainings to our sales consultants. Customers look for a car that represents their lifestyle.

It is important to give them opportunities to connect to the brand by remaining in regular contact during vehicle ownership.


The Boxster Spyder is the most powerful Boxster ever and lightest Porsche convertible. (Image: AP)

Part of our new strategy is to look at how a Porsche showroom looks and feels like in the future and we are working towards a pilot project of integration of new technologies in India”.