Pepsi Pakistan Ramzan Ad is going viral on the internet and for good reason

This Eid, cola major Pepsi has a unique message for its fans in Pakistan. And it took the social theme of "recycling" to drive home the message in a bottle. Centered around Eid festivities, the ad, "Lighting Up Lives this Ramadan with Pepsi", shows the cola winning hearts, creating bonhomie and spreading cheer. An eco-friendly ad, it educates viewers about disposing plastic bottles, while tugging at heart strings.

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Made by JWT Asia Pacific, the TVC, which is 1 minute 43 second long, has been directed by Walters Agency and produced by Stimulus. Actors Hamza Ali Abbas, Sanam Saeed and Sidra Iqbal are the lead actors in the ad. Adding to the ad's charm is a haunting soundtrack composed by Shani Arshad Ali and sang by renowned Sufi singer Abida Parveen.



Watch the ad here: Lighting Up Lives this Ramadan with Pepsi



Here's what people had to say about the ad:

This because I appreciate & support @pepsipakistan's initiative! #LightingUpLives pic.twitter.com/0Smpz9WKaf

— Sahrish (@shadesofsunrise) July 3, 2015

@LiterOfLightPak @pepsipakistan #LightingUpLives a bottle at a time at north west of Khushab district, Soon Valley. pic.twitter.com/HFxMjT8fX2

— LiterOfLightPakistan (@LiterOfLightPak) July 3, 2015

@pepsipakistan please accept my humble contribution in #LightingUpLives #Pakistan pic.twitter.com/KRyIIe8EJI

— MuhammadJunaidMohsin (@MJayMohsin) July 4,

2015

You can watch last year's ad here: