Pay Rs 1,77,980 to brush your teeth

Swedish manufacturer Foreo has unveiled a limited edition line of its new electric toothbrush model. The Issa Platinum and Issa 18-carat — $3,000 ( Rs 177,980) and $2,000 ( Rs 118,653) respectively — are so exclusive that only one of each model will be made.

The brush promises a “hygienic, gentle clean” due to high-intensity pulsations channeled into silicone bristles. The nonporous silicone design is supposed to be both ultra-gentle and more hygienic.

The brush head should last up to one year, and the ultra long battery life promises up to 365 uses without needing a charge. Unless the thing promises to brush our teeth for us, we can’t imagine it being worth $3,000. Of course, the “regular” model is currently going on crowd funding site Indegogo for $199 ( Rs 11,806). Still seems expensive for a toothbrush.

— pursuitist.in